SEO and internet marketing is a world where numbers matter, and professionals often end up having to keep a whole list of numbers up to date, charting their growth and decline over weeks, months, and years.
One of the many numbers you have to watch is the number of incoming backlinks, both in individual links and in domains as a whole. Sometimes, as you monitor this set of numbers, you’ll spot it dropping.
When your links are disappearing, the natural first question to ask is why. Why did those links disappear? Is there any way to identify which links disappeared? Can you get them back, or stop others from disappearing as well?
Identifying Missing Backlinks
The first thing you want to do is identify the missing backlinks, if possible. Now, I’m going to be up-front with you here; if you don’t have a budget and you don’t have existing historical data, you’re probably out of luck.
There are two main methods of identifying links that are missing. The first is to do it yourself, with historical data. Ideally, you will have been crawling for your backlinks using various tools like Screaming Frog, SEMRush, or one of these other tools. Every week or so, you can run…