Published December 16th in News by Devesh Sharma

Google’s meta description snippets have always been a bit of an arcane art. Prior to a few weeks ago, the character limit for a meta description was 165 characters, more or less. Sometimes Google would waive the limit a bit in one direction or the other, to allow for a full sentence or to avoid truncating a word. Sometimes they would happily cut you off mid-word. Some types of queries would have specific, more informative descriptions with a longer character limit. Most of the time when you set a description with the meta attributes, Google takes it, but sometimes they chose not to.
For the most part, marketers are able to rely on Google accepting meta information and using at least the first 165 characters of it in the snippet. It was only when you didn’t specifically set a snippet that they would do something funky to pick one from your page. A lot of tools would actually have a 165 character limit on their meta description field just to prevent you from truncating yourself.
Google has now doubled the character limit for the snippet in their search results pretty much across the board. At 320 characters, it’s slightly longer than the new Tweet format. Interestingly, 1…

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