Shopify is a great platform for many reasons. One of those reasons is that a lot of SEO work is handled either automatically or with a little influence from you. On the other hand, no base system is perfect, so there will always be ways to improve.
Also, unlike a blog, Shopify stores have their own unique forms of SEO. You aren’t focused primary on content marketing like you would be with a traditional blog. Instead, you’re splitting your bases between three types of optimization. You have your technical aspects, like meta data and URL structure, and you have your on-page factors, like content optimization. Let’s go over various factors and what you can do to influence them.
1. Use a Technical Plugin
As good as Shopify is with handling most of the technical problems you might have with SEO, it’s still a good idea to install a plugin that lets you more directly influence your site. In this case, I’ll recommend Plug In SEO. This extension is free unless you want the $20/month premium upgrade. For the most part, the plugin will scan your store and look for technical errors, then offer you instructions on how to fix them. Think of it like an automated SEO audit.