Most of us – and by “us” I mean website owners with blogs – are generally concerned with traffic across our sites. Traffic is an indicator of audience. It’s an indicator of performance. It’s a metric we can use to gauge how well our marketing is working, how well our content brings people in, and how our site is doing overall.
We all recognize that traffic tends to drop off over time. Evergreen articles maintain some slow trickle, more often than not, but old and time-sensitive content often leaves nothing left. If you have a site more than a year old, with a blog that has been published at least twice a week, there’s a pretty good chance that a portion of your content no longer sees any traffic at all.
The question is, how can you see that traffic on a per-post level? And, once you know those metrics, what do you do?
Checking Traffic at a Per-Post Level
Chances are pretty good that you’re using Google Analytics to monitor information about your site. This is good, because I’m assuming you’re using it. If you’re using something else, like Raven Tools, you’ll have to figure out how to do something similar to what I&…