SEO encompasses a wide range of small and large signals that all mix together into one big stew. You can think of your content as the meat, the site design as the broth base, and so forth. Yet no stew is complete without spices, and in SEO, those spices are the little things. There are a lot of little things.
The use of dashes – and underscores – in your URL can have some importance, but is it detrimental to your SEO? Let’s look at dashes, underscores, and other elements of your URL that might be important to Google and to your users.
Google’s Word on Dashes
In any discussion like this, it’s generally a good idea to go as close to the source of the concern as possible. In this case, that means looking for any instance where Google, or a representative of Google, has put forth an official perspective on hyphen use in URLs.
Unfortunately, Google doesn’t have one big singular resource guide for SEO. Our lives would be so much easier if they gave out some kind of free manual, and their help center does give out some tips here and there, but there’s no one consistent resource. For a lot of smaller issues, you have to look at tertiary sources. Google’s ma…