If there’s two things I learned from Matt Cutt’s presentation in Las Vegas, it’s that Google will be cracking down harder than ever on spammers and low quality content, and that mobile and responsive web development is going to become even more important for the SEO of a website.
Google Cracking Down on Spam in 2014
Matt Cutts made it clear that Google is going to continue to filter out low quality results and searches. Hummingbird, which is one of Google’s latest algorithm updates, filters out words that may not be very important to a search query, and can pull up a lot of low quality and unwanted results.
I think it’s fair to say we can expect many more quality-improving updates like these next year. These type of searches will filter out low quality long-tail junk pages, and bring higher quality pages to the surface that may be more relevant to what the user is searching for, without taking lower quality phrasing into consideration.
Cutts also made a quip about how blackhat SEOs have been angered at some of the more recent updates (such as Penguin 2.1) that have devastated their low quality / spam SEO sites, and how more of these updates will be pushed through in the future to reduce the amount of low quality search results on Google.
Mobile Sites Are More Important Than Ever
Matt Cutts suggested that mobile optimized or responsive designs are going to weigh in even heavier within the next six months, and that webmasters should begin developing mobile sites soon to prepare for these algorithm shifts. Since an increasing number of users are now mobile users, it’s important for Google to display results from mobile-optimized websites first.
This is especially significant because at first it seemed like a mobile site was optional but recommend; now, it could be a very essential part to maintaining positive rankings. I know I’ll be looking into solutions soon to convert my website to mobile, as I want my websites and products to be as visible and accessible to all of my users as possible, whether on the desktop or on mobile.
I wouldn’t be surprised to see more mobile website development companies springing up in the next year, either!
What did you think of Matt Cutts at PubCon? Did you learn anything worth adding?