Link building has always been one of the most effective methods in improving search engine rankings for internet marketers and entrepreneurs, but as time has moved on from several years back, it has become more and more difficult to set links in place that don’t quickly get deleted or removed. This is why it’s imperative that users learn how to earn links naturally rather than waste valuable time building them. These are five tried-and-true strategies that will guarantee that others will automatically want to link to your website/content without you ever having to intervene.
Generate Unique, Great Content
It seems like the oldest rule in the history of SEO. “Create useful and meaningful content.” However, many people still overlook it. Think about any website that you’ve ever been truly interested in. What did the website offer its users? Was it unique content? Was it engaging? Your job is to create meaningful and interesting content that users will want to read and check up on. If you fail to do this, other internet users will have no interest or willpower to link to your content. Why should they when they can find better content somewhere else? This is why it’s imperative that you produce interesting and original content.
Another thing to think about is that users that generate quality content do not have to worry about link building at all. Other users automatically do the link building for them by genuinely taking interest in the content they are posting. You can think about it like this. Do you think that websites like I Can Has Cheezburger and BuzzFeed spend time building links? Absolutely not. Sites like these already generate interesting content that people want to link to. Do what isn’t being done already, and breach the norm.
Be Consistent and Update Regularly
Your next item of business when looking to earn links is to update your content regularly and be as consistent as possible. You might have produced a killer blog post that received lots of attention, links, and ad revenue, but it’s your job to keep those juices flowing and continue to pump out interesting content. This is what keeps people engaged and wanting to check back to see what else you’ve come up with. Once a user has found something valuable online, it’s likely that they will keep up with the source as time goes onto receive more valuable content. If you can’t provide this ongoing stream of great content, that’s when your users will begin dropping like flies.
Keep in mind that any great and successful website that is continually updated with new content does an exceptional job of keeping users engaged. These types of websites are consistent, and users know exactly what they can expect as soon as they arrive.
Add a Sense of Community
Next, you should focus on adding a sense of community and creating a reputation for your website. First, adding a sense of community can be achieved in many ways. For example, you can create discussion-inducing content that will ensure long threads of meaningful chatter below your content, or you can create share-able content that people will want to show to their peers using social networking buttons. A great example of this type of website is BuzzFeed, once again. BuzzFeed is dedicated to creating general and news articles that users can undoubtedly relate to and enjoy. Reddit is also a good example. The website is operable because of a strong community that makes it what it is today.
Second, creating your reputation involves becoming an authority figure on your niche by showing your audience that know your stuff. Additionally, it doesn’t hurt to get involved with your audience on a personal level by joining in on discussions with them, creating social media pages where you can interact with them, and addressing them directly when talking to them in content. People like websites that are backed by real people.
You should also focus on creating videos. Videos are among the top shared content in social networks, and there’s a good reason why. People like to be entertained. Short YouTube videos that last less than seven to six minutes are great ways to enhance your content and reach out even further to your audience.
Think about video content like this. Would you rather read an article on changing a car battery or actually watch someone do it in a video? Of course, reading an article is a basic solution for finding out how to do this. However, it’s easier and quicker to learn how to change a car battery by watching someone do it because you don’t have to research terminology, and it’s easier and more clear to locate where each step takes place as opposed to imagining the process while reading.
Of course, not every learner will benefit more from watching a clip, but there’s no denying that video has taken the internet by storm as of late. Users want to see things in relation to reading them. If it can be demonstrated with video, it might be better to take that route with your content.
Go with Lists and Photos for Content Generation
Lastly, when generating content for your website, it’s a good idea to go with lists and photos for your content. Lists are becoming a popular format for articles because they address many areas that non-list articles don’t. List articles are more simple to read due to being broken up in a numbered format that allows for easy skimming. Additionally, people like knowing that they have options; plain and simple. A piece titled, “7 Ways to Save on Your Electric Bill This Summer” is going to naturally be a lot more successful than a piece titled, “How to Save on Your Electric Bill” this summer. How-to guides are useful for processes, but when users want valuable information on a subject they’re passionate about, they will take the article with seven solutions over one any day.
Likewise, in the current age of the internet, people like lists and photo sets. The evidence is everywhere to prove it. Log onto your favorite content website, and it’s most successful content is likely going to be pieces with pictures to accompany them.
Photos are pertinent to creating useful content. Photos not only include pictures, but they also encompass graphs, tables, and infographics. If your content can be expressed using photos, then by all means, take that route. This is simply because people are more interested in perusing a list of photos rather than reading paragraph after paragraph about the same subject. No matter how well written a piece of content is, users are going to be more interested in photos and pictures if they’re available.
Overall, your job in earning links rather than having to build them yourself is to create great content that will keep people engaged and returning for more down the line. Of course, this might take a bit of brain-storming on your end, but the time spent planning will never touch the time you’ll spend building links for content that isn’t all that interesting. Spend some time analyzing what isn’t already being done and create content that changes that. That’s all there is to it!