In case you haven’t heard yet, blogging is the way of the future as far as internet businesses are concerned. Not only is blogging versatile and cheap, it is the perfect medium for less known writers to publish their work and gain notoriety in the market of their choice. While the low barrier of entry is nice in most regards, it also poses a threat to the quality bloggers that are out there. In order to stand out in a crowd full of cruddy posts and spamming commentators, bloggers need to be constantly on their toes, providing new content and generating traffic to their site.
One of the best ways that small businesses, avid bloggers, and online publications have been so successful in keeping up with the times has been by using guest bloggers. Guest bloggers are bloggers that a website will hire in order to post on their behalf. Sometimes it is to keep up with the growing demand needed by the blog, other times it is to provide a different perspective than what readers typically get while on that website. In case you were wondering, guest blogging is becoming a growing phenomenon and not ending any time soon. So, what are some of the benefits associated with guest blogging?
A Platform For Perspective Bloggers
One of the best ways for writers to get their work out in the open waters of the internet is to guest blog on some of the websites they frequent most often. For example, if the writer is knowledgeable about organic food and wants to write about the topic, guest blogging can provide them an opportunity to get into that field. If the website is willing to give them a shot at writing for them, they will ask the writer to do a guest post so they can judge the writer’s abilities. Not only does this give the readers a new voice to read, it gives the author exposure and it provides the blog with new content!
Search Engine Optimization
SEO is the main resource for bloggers to attract new visitors to their website, but there aren’t very many people who practice SEO efficiently. By hiring a guest blogger for your website, you can ask specifically for a SEO optimized article in order to attract more page views. While it may not sound very exciting, SEO is king when it comes to a successful online blog. The trick with hiring a guest blogger for SEO articles is to have the author write naturally, yet still hit the key words you want mentioned within the article. If you hire a guest blogger that can increase traffic just by using the key words Google and Bing are searching for, your blog may be in for a rather large boost in traffic.
Expanding Your Audience
Another reason why you should utilize guest blogging is for the potential of expanding your readership. Say the guest author has his or her own blog on a similar topic. If they were to come on board and write a guest post for you, you may agree on linking the article up between the two blogs. As a result, you get fresh content and the author gets more exposure, along with a re-blog on their website. It may not seem like much at first, but some of the most prominent bloggers today started by guest blogging and by linking back to their less known blogs. Be careful though, it is important to agree on the terms of re-blogging prior to the article being published. You wouldn’t want an article exclusive for your website to end up on theirs and “steal” the traffic from you.
Another reason why guest blogging isn’t going anywhere is because sometimes, there simply aren’t enough hours in the day for you to write all the content you want. There are many bloggers out there that mainly blog as a side gig. By doing so, they may not be able to devote as much time as they would like to the blog, whether that be because of a day job, their children’s games, or any other every day occurrences that come up. By hiring a guest blogger for an article or two, you can take a small break from your hectic life and focus on the things you need to. It is important to remember that you are only human and can only do so much; sorry to all you coffee heads out there, this is for you too! So sit back, relax, and let somebody else take care of an article for you. Who knows, you many end up with a lasting partnership when it is all said and done.
Warning before you hire a guest blogger:
Now, guest blogging certainly isn’t always a walk in the park for blog owners. For one, it’s hard to hand the reigns over to someone else. As the owner, you are the one that put in the long hours of writing content and building up viewers. Make sure that you are fully confident in the guest blogger’s abilities and have a strong line of communication with them in case any issues arise.
It has been said time and time again that communication is key, not just in blogging, but in all aspects of life. Aside from giving up the reigns for an article, guest blogging can cause headaches when it comes to communicating between author and blog owner. Even in today’s world of Twitter, Facebook, and text messaging, most professional correspondence is done through email, which can be slow at times. The guest may not always be checking their email for updates or instructions from you, which could be bad. If you come to terms with allowing a guest blogger to write an article for you, don’t be surprised if they never get back to you on a project. It has happened to almost every serious blogger out there and it will continue to happen. You just need to smile and move on to the next person.
Overall, guest blogging offers numerous benefits for businesses, blog owners, and those busy bloggers who simply don’t have the time to write all the content they want. It can provide the a starting point for aspiring bloggers, expand your existing readership, and take a little pressure off of you when time is running out. Be careful with who you select to be a guest blogger on your website though. You spent a lot of time building it up to what it is; you do not need some knucklehead with a bad reputation to bring it down with one post.
For example, start out with a guest blogger who is somewhat established in your market or a regular commentator on your blog. The more familiar the person is with the subject matter and style of your blog, the higher the success rate will be for both parties.
If you take the time to set clear expectations and guidelines before an agreement has been made, you will not only feel more comfortable with allowing a guest blogger on your website, but the author will feel more prepared and willing to turn out a great piece of work for you. It only takes one positive experience with guest blogging to see why bloggers throughout the world are using it, and why guest blogging is not going anywhere anytime soon.