Three Tricks to Increase Your Blog Posts Rankings

Published Feb 18, 2014 by Dan Virgillito in SEO
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As a blog owner, one of your top priorities is to get people to visit your site. You want to gradually increase visitor traffic so that your site can do well over time. While it might sound easy to just open up a blog and let it run itself, things are not this easy to do. You might have a blog that relies on pay-per-click advertisements or you might sell services that are incorporated into your blog and website. Increasing traffic flow to the site is highly important and can truly help you to do well as a blog owner.

Why Strive for a Popular Blog?

Having a more popular blog basically means that you have something that gets a lot of unique hits in a day. Most web hosting companies offer hit trackers that will let you know how many people are visiting your site, from where are they visiting and also how long they have stayed on the page. You want to try to get visitors who are staying on your page for awhile because this means that they are interested in what they are seeing. You also want to continually increase the amount of people who are visiting your site each day. A popular blog with a lot of unique web hits means more money for you in terms of pay-per-click links, services and products being sold.

What Exactly is Page Ranking and Blog Post Ranking?

Popular search engines are completely dedicated to helping their users find the absolute best webpages to meet their search needs. If someone does a search for an online cooking blog, only the most popular and visited blogs that match this criteria are going to show up. If you have a cooking blog that is relatively new and not well-known, your site might show up on the second, third or even fourth page. People will literally have to go digging to find your site. This is what page ranking means and this is what it can mean for your own blog. If your blog is well-ranked, it will be on the first page of search results. People looking for it will be able to find it very easily and visit your site quickly.

Importance of Improving Blog Ranking

It is obvious that it is very important for you to try to improve your blog ranking so that you can do better as a website owner. More people will be able to visit your blog and they will not have to go digging through search engine results from one page to another. By improving your ranking, you’re going to get more people to visit the site, who might click on ads that make you money or contact you about products and services that you happen to be offering. In general, a better page ranking can mean higher revenue for you and your new online business.

Trick 1: Using SEO to Your Advantage


The first trick to improving your blog posts rankings is to use SEO, also known as search engine optimization. This particular technique is a type of marketing scheme that many website and blog owners are now using to their advantage. What SEO does is use a variety of keywords, meta tags proper word placement to rank well on search engines. For example, a blog owner might have the word cooking in their meta tag list. This word can also be used on their blog within the first sentence or somewhere within the content. When someone does a search on the web for cooking, this shows up because it is specifically found in the blog or on the site.

Using SEO can be tricky in and of itself. The reason is due to the fact that a lot of search engines are now cracking down on improper use of search engine optimization and keyword stuffing. For example, a person cannot simply write 50 of the same word in a 300-word blog post. This is now being viewed as spam and uninformative information that is non-usable to the viewer. Keyword stuffing and using too many of the same unique word in a blog post can actually hurt your ranking on search engines.

Trick 2: Write Original and Highly Useful Content

Search engine changes are now looking for unique and incredibly useful content in terms of page ranking. This means that writing a blog post that is more than generic can actually help you to rank higher when someone does a search for your site or for a keyword that is incorporated into your site. One way for you to increase your ranking is to write original content that is not at all copied to any other page. The content has to be uniquely your own so that the search engine can identify you as your own identity.

You also want to make sure that all of the content that you are writing is going to be informative to the reader. While providing informative material on your blog will help your page ranking, it will also benefit you as someone who deals with the public. No one wants to visit a site that has content that is generic, boring or is of little use to them. Having knowledgeable content that is useable to the reader is going to help your page ranking and your visitor satisfaction.

Trick 3: Update the Blog Often


When a page does not get updated for awhile, it slowly becomes like a dead page and is no longer going to be useful to search engines. Search engines like to provide their users with fresh, unique and highly useable content. If your blog hasn’t been updated in months, you’re seriously hurting your chance of improving your blog ranking on search engines. Be sure that you update the blog as often as you can, preferably once a week. This keeps your page fresh on search engine results and your visitors happy because they are constantly being provided with new information that is beneficial to them.

Again, when it comes to updating your blog, remember to avoid keyword stuffing and improper use of search engine optimization techniques. You also want to strive to write original and useful information that your readers will actually enjoy reading. You want your readers to go away from your blog feeling as though they learned something new and that they would come back to the blog again in the future once you update with another blog post.

Being able to improve your blog ranking is very important in terms of getting the visitor flow that you both need and want. Whether your blog is specifically meant for your personal life or you have a blog that is integrated into a business, you need to get more people to visit it so that it does well over time. Using proper SEO techniques, updating often and writing great content are all things you can do as a blog owner to improve your site. You will find that by making use of these three tricks, you will be a better blogger and your readers will be more satisfied with what you have to offer.

Written by Dan Virgillito

Dan Virgillito

Dan Virgillito is a freelance content strategist with a passion for good storytelling and all things digital. He lived in the Netherlands, Poland, England and Sicily. Say hi on Twitter.

Join the Discussion

  • Devin F.

    I’ve written hundreds of blog posts and it seems like they aren’t ranking anywhere near the front page. I feel like I’m following most of the tricks here, how do I determine if my content is useful? I try to make it interesting and informative. Any help at all is greatly appreciated.

  • Addictivity

    Good “tricks”. What good are blog posts if they don’t rank anywhere

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