Now, when you run a website and business, you should strive to make a great site. Not only that, you should also have a serious online plan, complete with a viable SEO strategy. With this, you can rise to the top and find plenty of excited and interested visitors. However, now, plenty of people will try to harm your site so they can pass you in the ranks. When this happens, you will have a battle on your hands. Luckily, with these five tips, you can protect yourself from the growing threat of negative SEO.
Keep an eye on your links
One way to harm a site is to buy hundreds, or thousands, of low-quality links full of spam. When this happens, a site owner will see his or her pages do poorly. Think about it, Google now looks at this metric and will assume the person bought the links. When this happens, it will not take long to see a site fall off the top page. While links are still good, it is beneficial to remove the bad ones. To do this, you should track your current ones and make sure you do not have new ones arriving all the time. While this is okay, you should, at minimum, look at the new ones.
If they are from spam sites, you should contact the webmaster of the site owners who provided the links. With this, you can remove them and see your site escape without penalty. On the other hand, if you do nothing, you will see your site suffer in the long run. To combat this ever further, you, as a site owner, must go out of your way to obtain dozens of high quality links from a variety of sources. When you can do this, over time, you will protect your site against negative SEO as the leading search engines will already value your content.
Start as Early as Possible
If you are new in the business world, you should buy your domain name immediately. When looking at a site, Google will certainly give you some leeway if you have an older one. If it is only a week or two old, you will struggle as one round of negative SEO will kill your site. In fact, if new, you will see your site fall off the front pages permanently. Instead, the minute you come up with a business idea, you should buy your domain.
That way, even if it takes a few months to get going, you will have a site with some value. At the same time, while you should buy the domain early on, you should do more. To do this, you should sign up for your social media accounts as early as possible. Not only that, if you have some content, make sure to throw it up before you get too far. Either way, with a proactive approach where you claim your Internet stake, you will end up going a long way in fighting back against people who want to knock your site down.
Make Great Content
Without a doubt, when looking at a website with high rankings, you will notice great content. In fact, when you have perfect content, you will not have to worry too much about negative SEO. Now, many ask, what is perfect content? For starters, you should write long posts with a lot of information. At the same time, you must write your content that is search engine friendly. Then, you will see your pages do well on the organic search results.
If you do not do this, you will have a harder time as your site will not have much luck if Google deems it as spam. Remember, you need a proactive approach, and one way to get to the top and stay there is to provide great content. While this is wise, you must do more. With a weekly blog post, not only can you gain more followers, but you can gain in the SEO result for a lot of keywords. Furthermore, with frequent posts, you will appear as a legitimate site. Then, you will not have to worry about negative SEO as you will have no trouble showing off your true ideas and products.
When looking at your site, Google will also search around the Internet to see if it is a viable site. For starters, if you have a great social media plan, you can show off your site and find plenty of followers. More importantly, if you post often and provide links to your website, you will engage in positive SEO. Over time, if you do this, you will build a solid link profile. Not only that, if a client posts a link to your site, you will do even better. In the long run, if you offer a solid product and do well on your social media sites, you will not have to worry too much about negative SEO. Without a doubt, if you can do this for a long time, you can make your site bulletproof as you will have so many great links that you will not have to worry about your competition knocking you down.
Guest Post Blogging
Finally, if you are on the Internet, you will want to set up yourself as an authority. With this, you can climb to the top and show off your ideas. To do this, you should write articles and place them all over the Web. With simple how to and guide articles, you can show people how to get the most out of their experience. Furthermore, if you can, you must guest post blog on a site or two. By doing this a few times a month, you will go a long way in obtaining high quality links from great sources. Since Google looks at this closely, you will not have to worry about pushing your brand too much.
In fact, with guest post blogging done wisely, you can get to the top of Google for many organic phrases. Finally, while doing all this, you will fight back against online bullies who want to push your site off the front pages. Then, over time, you will not have to worry about posting too often as you will have set up your site to do well across the major search engines.
With these five simple tips, you can protect yourself from the growing threat of negative SEO. Otherwise, if you stop fighting, you will see your site fail when a fellow business owner tries to knock you of the top. In reality, while it is wise to think about this, you must also have a more proactive approach. Simply put, while it is easy to worry about your competition knocking you off the top, you should, instead, worry about your own site. When setting up a great website with plenty of links from great sources, you will not have to worry about one or two negative links. On the other hand, if you get hundreds of negative or spam links, you will want to fight back and remove them from your profile. Then, you will go a long way in helping your rankings.