Review of OuiBounce, an Alternative to Bounce Exchange

Published Mar 16, 2014 by Dan Virgillito in News
Estimated read time of 4 minutes and 2 seconds4 0
The views of contributors are their own, and not necessarily those of SEOBlog.com

Bounce Exchange and OuiBounce both provide your website with an option to accept user enrollment to receive newsletters. A newsletter still provides one of the most effective ways to contact your customers and connect with them at a time when it’s most convenient to them. While social media sites have greatly improved the level of communication between you and your subscribers, certain disadvantages do still exist. A newsletter goes directly to the subscribers inbox, and people tend to review items sent by email more carefully than a status update posted on a business page.

Bounce Exchange Overview

Bounce Exchange works by detecting when a customer leaves your page and providing them with an offer to sign up or receive a free offer instead. This can help you sell more products, keep the customer on your page longer and turn a visitor that would otherwise abandon your page into a returning customer. While the product works and can increase the amount of traffic to your site over the long term, the cost of the service is simply astronomical and not affordable for many small business owners. In contrast, OuiBounce provides an open source alternative that allows you to interact with and connect with your customers without the high price tag.

OuiBounce Overview

The open source OuiBounce software provides everything you need to keep visitors on your site and coming back for more. The software was designed with ease of use in mind and provides a simple, and easy to customize platform for your website. Since the software is Open Source, you don’t have to pay to use it and like Bounce Exchange it exhibits intelligent behavior that allows your website to detect when a user is about to leave your site. The library can help you improve conversion rates by seven to 15 percent, depending on the type of website you operate. You can use OuiBounce to provide real value to your customers and give them something free just for signing up and returning to your website.

Helping Users Find Information

New visitors to your website can’t always locate the information your visitor needs and often, the first reaction is to click the back button when this happens. Before the visitor leaves, you can greet them with a pop-up that allows them to sign up for one of your special offers or provide them with a book he can download to peruse while not on your website. People appreciate when you offer free materials and can visit your website and download materials to peruse in their spare time. By providing them with a PDF booklet, or getting them to sign up for a special offer or newsletter you increase the likelihood that he will return in the future.

Types of Offers

Types-of-Offers-OuiBounce

When setting up your first campaign, your options are virtually limitless. As with Bounce Exchange, OuiBounce makes it possible to offer a free eBook, invite the visitor to come back and participate in a webinar, give a link to contact a customer service representative or even give the user a sample course to take in their free time.

OuiBounce is Open Source

Useful and relevant content directed at your customers is the goal of OuiBounce and with a community of Open Source developers, you can remain certain that the software will continue to develop and grow. Additionally, since the software is Open Source, you can edit and change the code however you like. Bounce Exchange is proprietary software that can’t be modified, distributed, or sold. Even if you don’t want to use the software on your website, you can modify it to include additional features and offer it to your site visitors as a free or paid download. Bounce Exchange is very similar to OuiBounce and functions as the commercial version of the product. Provided you don’t need extensive individual help setting up and configuring the software, you can use OuiBounce free of charge without the need to pay the hefty annual fees that Bounce Exchange charges.

OuiBounce Usage and Options

In coordination with other site monitoring tools, you can also set OuiBounce to alert visitors to your website after a set amount of time. Use Google Analytics or another site analytics tool to determine the average time spent per page and prompt users with a dialog box before she leaves. You can set the sensitivity of the software, turn on aggressive mode or create a callback to keep your customer engaged and active on your website. Rather than using the pay per user or campaign scheme of Bounce Exchange, you can use the software for free and provide a value added feature to your website.

Sensitivity

The OuiBounce software library provides a few simple options that you need to understand to get the most out of the library. Sensitivity refers to how far away from the edge of the browser the mouse must be before a prompt displays. If you put the sensitivity too high, you will lose visitors because the pop-up ad may display too quickly before they get a chance to view the website. Set it too low and they might leave the website before they have a chance to view your offer. Bounce Exchange provides a similar feature that intelligently determines when someone is about to leave your website. However, the added cost and system resources used by the software make Bounce Exchange a costly alternative in both time and money.

Aggressive Mode

configure-OuiBounce-to-use-Aggressive-Mode

You can configure OuiBounce to use Aggressive Mode to prevent ads from getting in your visitors way. Aggressive mode shows your advertisement only once per customer. This prevents your visitor from having to dismiss the dialog box each time they move the mouse to a certain position in the screen or visit a new page. Once you set up Aggressive Mode, you can feel confident that the user experience remains high by preventing a negative experience with your website. Users that have to constantly battle advertisements and free offers are less likely to return to your website in the future. Unlike Bounce Exchange, you can set this option with a simple code edit.

Minimum Timers

Setting a timer before a pop-up displays is a simple and straightforward process that can potentially add great value to your website. At the point when most users leave your website, you can gently guide your visitors toward your product or service or encourage her to sign up for your newsletter to get additional information in the future. By providing a simple form to provide a name and email address, you can increase the conversion rate and decrease the likelihood that emails you send will get returned or sent to your trash.

Choosing the Right Software

Website owners have to carefully manage their time, expenses and resources. Using a full-featured version of a product such as Bounce Exchange may actually hurt the effectiveness of your website. Too many database connections and data flowing between the website server and the visitor can impede the overall user experience. OuiBounce gets around all of this by using a simple, streamlined and effective library that can add an interactive element to your website. Before spending money on an expensive option like Bounce Exchange, it makes sense to explore the Open Source OuiBounce option.

Written by Dan Virgillito

Dan Virgillito

Dan Virgillito is a freelance content strategist with a passion for good storytelling and all things digital. He lived in the Netherlands, Poland, England and Sicily. Say hi on Twitter.

Our Sponsors