How Often Should I Update My Website’s Blog?

Published Mar 11, 2014 by James Parsons in SEO
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Many small business owners have built a website, and a large percentage of them have a blog on their website. However, a lot of business owners want to know how often they should be posting to their blog.

There are several reasons why business owners might want to know the answer to this question. One reason to keep a blog fresh is because the major search engines reward fresh content.

Another reason why a business owner might want to know how often to update their blog is because they want to keep new and existing customers satisfied. Fortunately, the answer to this question can be quite vague.

Posting one time per week

A lot of businesses are posting to their blog once every week. Every week, they create a new blog post and add it to their website blog. Small businesses have been doing this for quite some time, and for most of them, it appears to be working quite well.

Why post once per week?

There are several reasons why once per week seems to be the magic solution. One of the main reasons why this works very well is because it’s beneficial for maintaining customer relationships. It’s useful to view a blog as a courtesy call, and this call is sent to all of your profitable, important customers.

When a business owner releases a new blog post, he or she makes sure that the customer is thinking about their business. By posting a new blog post every week, business owners are actually strengthening their relationship with their customers.

Aside from strengthening existing relationships, a weekly blog post will also create a rhythm for the relationship that exists between customers and business owners. In many cases, it almost becomes a ritual. Customers will start to look forward to the weekly blog post, so they will check back at least once per week.

By creating a weekly blog post, the website owner is able to provide useful updates and information to his or her readers. Although this article is primarily for business owners, any website owner can benefit from a weekly posting schedule.

Get a feel for content

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By posting at least once every week, website owners create a useful skill. When business owners force themselves to post every week, they’re building a valuable skill, and this skill enables them to constantly think about how they can provide more value to their customers. The new skill gives business owners a competitive advantage.

What weekly blog posts do

There are many benefits of doing weekly blog posts. Such a post can be used to set specific buying criteria. Website and business owners can use a weekly blog post to establish true credibility and authority. They can use weekly posts to explain why customer service is so important.

For search engines

Website and business owners want to keep the search engines happy. A lot of blogs receive the bulk of their traffic from the major search engines, so it only makes sense to want to keep the search engines happy.

It’s nearly impossible to find any conclusive studies that show a specific posting frequency significantly impacts search engine rankings. However, that doesn’t mean it’s acceptable to start posting once per month. Search engines love fresh content, which is why they encourage website owners to update their blog frequently.

However, many people find it interesting that search engines look more closely at writing style than posting frequency. It couldn’t hurt to add new blog posts frequently. From an SEO perspective, there are several benefits to frequently updating a blog. Google absolutely loves fresh content.

By posting at least once per week, website and business owners can keep the search engine spiders coming back frequently. If the search engine spiders are frequently visiting your blog, then they will quickly index your new content.

It’s pretty obvious that content is what drives search engine traffic, so by posting to their blog regularly, website and business owners can increase their search engine traffic. Currently, many people have an infrequent posting schedule.

They might add one post to their blog and wait several weeks before adding more content. Even if you only post one new blog post per week, it’s best to maintain a consistent schedule because it will keep the search engines happy.

It’s great for sharing

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There is something that webmasters can learn from the NBA. Basketball has a handful of top scorers, and there is a specific reason why these individuals score more often than most other players.

Put simply, it’s the players who take the most shots who score more than the rest of the players. This is also true for baseball players. Statistics show that the top-scoring baseball players also have the highest number of strikeouts.

Every new blog post gives webmasters the ability to score more points, but in the case of websites, points would be considered traffic. By posting a new blog post every week, website and business owners create more opportunities for their content to be shared, which increases online visibility.

What about every other week?

Many webmasters would like to post once every other week. Although they can post as often as they want, it’s almost pointless to post less than once per week.

A small group of individuals say they do just fine posting once per month, and while it might be working for them, posting once per week seems to be much more effective. If you imagine the main blogs that you visit, then you will probably realize that these blogs are updated every week. There are several other reasons why it’s important to avoid posting less than once per week.

Frequent blogging helps grow business

When you blog often, you’re effectively growing your business. Many studies show that frequent blogging has a significant impact on business growth. Frequent blogging attracts more leads and traffic, and there is plenty of data to back this up.

On average, updating a blog once per week provides double the amount of traffic than blogging less frequently. Studies also show that companies that blog more than 15 times every month can have as much as five times more traffic than companies that don’t.

Small business owners have the most to gain from blogging regularly. By posting at least eight times a month, companies can significantly increase their sales.

What is most important

Some people cannot post more than once every two weeks. What is really important is creating a posting schedule and sticking to it. Consistency is extremely important. At the end of the day, there is no magical posting frequency.

Since every situation is unique, the answer to this question is different for everyone. However, it’s best to post at least once per week. This is the frequency that seems to produce the best results for webmasters and business owners.

If it’s possible for you to post more often than once per week, then you should strive to do so, but it’s crucial to maintain a consistent level of quality. It makes no sense to post once per week if all of the posts provide almost no value.

Written by James Parsons

James Parsons

James Parsons is a blogger and marketer, and is the business development manager at AudienceBloom.com. When he isn’t writing at his personal blog, he is working on his next big project.

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