It’s not a completely crazy idea to compare content marketing to weight training because there are actually many similarities between these two activities. While marketing your content on the Internet does not take the same kind of physical strength that is needed in the weight room, the reality is that you still need to know what you’re doing if you’re going to get the desired results. Let’s take a closer look at five different ways in which content marketing is just like hitting the weights in the gym.
Receive Proper Training Before You Hurt Yourself
The first thing you should do before you start lifting weights or market your content online is get the proper training. Lifting weights with the wrong technique can actually lead to a physical injury, and that concept can also be applied as a metaphor for hurting yourself with bad content marketing. If you don’t know the right way to market your content, then you could actually end up hurting your brand over the long term.
A perfect example of how you could end up hurting yourself with poor content marketing tactics can be found in the field of SEO marketing. Novices to the field sometimes believe that all you need to do is stuff keywords into a page of content to get the desired results for their PageRank, but the fact of the matter is that you can actually hurt your position on Google by making your real intentions to obvious to the Google spiders. It’s important to understand how content marketing works before you try to market your products or services online.
Another example of how poor content marketing form can lead to an injury for your product or service is by spamming possible customers with information they don’t want. This kind of error is especially prevalent in the area of Social Media Marketing where a business or marketer will spam their followers with promotional posts all day long. The point of content marketing is to give people information that they actually desire, and spamming people who are already interested in your product could turn them off. It’s important to understand how many posts you should be sending out to your followers each day, much like you need to know how many reps you should be doing in each set in the gym.
Plan Your Goals Before Starting
The only way you’re going to be able to stick with any content marketing campaign or weight lifting plan is if you actually write down what you’d like to accomplish over the short and long terms. Writing down your daily schedule will make your ideas more concrete, and that checklist will eventually turn into a daily ritual. While you may find yourself planning different types of workouts for different days of the week, you may also decide to work on different parts of your online marketing campaigns at certain hours of the day. For example, it usually makes sense to create a new blog post in the morning to make sure that it reaches the largest audience possible by the end of the day. Putting out two or three blog posts per week is usually the recommended schedule for any kind of corporate or business blog, and it’s important to stick to your original game plan once it’s been set in stone.
Hit the Content Marketing Gym Every Day
This next point ties into the previous point of creating a regular schedule to follow, but it also emphasizes that you need to get the work done every single day of the week. There’s always something you could be doing to improve your content marketing campaign, much like there’s always something you could do to improve the overall health of your body. Although you may take days off from weight training during the week, you still need to make sure that your diet is continual filled with the right kinds of foods and supplements to maintain your progress. This same concept can be applied to content marketing. Although you may only be making a few blog posts per week, you could still continue to interact with potential customers on social media on the weekends. Sending out a few tweets or making a Facebook post once per day does not take a lot of time, but most people would be surprised at how big of an impact that kind of activity can have on one’s overall reach around the Internet.
Add More Weights to Your Campaigns Over Time
Once you’ve gone through basic training and know most of the correct movements on a few different exercises, you can then begin to branch out with new techniques. Most personal trainers mention that it’s a good idea to keep the body guessing to eventually obtain the best results, and that idea also rings true when it comes to content marketing. You don’t want your marketing campaigns to get stale, and sometimes you need to switch things up to keep people interested in what you have to offer online. Posting the same style of content on a daily basis will eventually bore your readers, so generating something new and unique on a daily basis is the key to keeping your followers guessing. Whether you’re talking about the muscles in your body or the people reading your blog, it always makes sense to keep them guessing if you don’t want them to get complacent.
Stick with Nutritional Content
One last thing to remember is quality content rules all in the world of content marketing. Hard work can only take you so far in the world of online marketing, so you need to make sure that you also maintain a healthy diet of quality content with your blog and social media accounts. Low quality content was somewhat useful before the more recent updates to the Google algorithms over the past few years, but even Google’s very own Matt Cutts often describes quality content as the primary focus for any successful SEO campaign.
Many newcomers to the content marketing space believe that the end-goal is getting people to view what you have to say, but that should not really be the primary focus. At the end of the day, having someone take action after viewing a piece of content is the eventual goal. Having thousands of eyes on your content doesn’t really matter if the content is low quality and does not offer anything of value to the reader. This is why it’s usually a good idea to stick with creating quality, unique content over everything else. You can hit the weight room as often as you’d like, but your results are going to be rather limited if you aren’t giving your body the right fuel.
Properly maintaining a content marketing campaign is not easy, but the results are definitely worth it if you’re willing to do everything the right way. Taking shortcuts with any content marketing campaign will leave you with the same results as someone who is not giving 100% every time they go into the gym. Content marketing is not easy, but it is simple. Putting together the right plan is only half the battle, so make sure that you’re willing to put in the man hours to get the right results for your business.