When dealing with a negative SEO attack, a company will end up seeing its site suffer as its rankings on Google will plummet. At the same time, when noticing negative news and information about a company, a potential client will think twice about signing up for services or using a provider. Thankfully, it is possible to fight back and fix this situation if you take the time and steps to protect your name and prevent further attacks.
Here are six tips to fight back against a negative SEO campaign.
One effective and beneficial way to fight negative SEO is to engage in positive SEO.
To help your site and avoid a long-term drop off the front pages, you need to take a proactive approach and fight back immediately. To start, you can audit your pages and find any problems. By reading the content and looking at it, in detail, one can find errors and issues. When going to every page, ensure that you don’t overuse keywords or write in a boring or predictable manner. At the same time, your content needs plenty of information. If you host short pages with little information, your site will suffer.
Next, check your links and ensure they are alive and active. Otherwise, Google will notice a broken link and punish your site accordingly.
Finally, look at your title and Meta descriptions. If they are irrelevant, you are hurting your site drastically. While not the end-all solution, a quick site audit will help you understand the bigger picture. Then, after checking out your site and finding errors, you need to take action and fix the situation by adding valuable content and removing heavy keyword usage. Then, if you don’t run a viable link building campaign, you need to start.
With a few guest post blogs and articles, you can reach out to clients and show off your site in a tactful manner. If you run a formidable campaign and don’t commit grave errors, you can defend yourself against negative SEO and watch as your site returns to the front page. When combating negative SEO with positive press about your business, you won’t need to worry about your site falling off the front page.
Believe it or not, you can file an official complaint with Google and the other leading search engines. To complain and coax them to listen to your voice, you need to present your case, in detail. To start, you need to prove to Google that you are a legitimate company that doesn’t take part in any link manipulation or spammy link building practices.
If you offer value to your visitors and run formidable and tasteful SEO campaigns, the major search engines will listen to you and you can regain your rankings. However, it takes time and you need to exercise caution while a search engine investigates the situation. Provided you offer a reasonable explanation and evidence, you will watch as your site regains its previous rankings. In fact, your site may even grow stronger than it was before.
Request link removal
While it’s possible to deal with Google and watch as your site regains its rankings, there is another approach you need to attempt.
If you log into your Google Webmaster tools account and don’t recognize all the links, conduct your own research. Then, you can discover the culprit and fix the issue. Often, with a quick email to the site owner, you can remove the link within hours. To complete this task quickly, find the site, email the owner and ask him or her to remove the link. Since site owners often want to keep their visitors satisfied, they are likely to listen to the request and remove the link. However, it’s often difficult to reach them and you need to practice persistence as removing links isn’t a priority for site owners.
If you face a negative SEO campaign, use the Google disavow tool to remove links. Site owners without massive link profiles can follow this step easily as it’s not too difficult to find spam links. To figure this out, head to your Google Webmaster tools and look for any suspicious or new links. Then, head to the website and think for a minute.
While easy to remove every link you don’t recognize, you need to exercise caution and research the website where the link came from as you don’t want to delete a quality link.
Once you separate the beneficial links from the junk ones, you can ask Google to disavow the links and watch as your website rankings improve within days or weeks. If you take this step, you need to return to your Google Webmaster Tools account often as you will want to ensure that Google removed the links and new ones don’t appear.
If you deal with a spam domain, you will want to use the disavow domain tool. Similar to the disavow links tool, it allows you to remove an entire domain from your profile. While it saves you time, it can also hurt your cause tremendously if you remove the wrong links. However, when used wisely, you can save time and avoid negative SEO.
With the disavow tool, you can ask Google to ignore all links from a specified domain. Since there are well-known sites that spam the Internet, this is an easy way to remove dozens of spam links with ease. Furthermore, with the disavow tool, you can save time in the future as you won’t need to worry about banned spam sites causing you issues down the road. If you know how to do this wisely and remove the right sites, you will watch as your rankings soar.
Positive press releases
When finding negative information about a business on the first page of Google, a potential customer will experience serious angst. To prevent negative publicity, you need to release positive press releases detailing a new product or service your organization offers. While expensive, it’s an excellent way to help your SEO results.
If you hire a professional who creates the perfect press release, you will also enjoy a jump in website traffic as readers will naturally click a link in the press release. Over time, as the positive press reaches the front page, your site will climb in the Google rankings as you will solidify your spot at the top. You must understand, positive press will kill negative SEO and you will help your site tremendously when you offer valuable and interesting information to current and potential clients.
When dealing with a negative SEO campaign, don’t take revenge. While tempting, you need to concentrate on your site. When you create a beautiful site and fix any minor shortcomings, you will watch as your site regains its rankings. You also need to remove the poor links and disavow any spam domains. This process may be tedious, but it’s an excellent way to keep your rankings and ensure your site stays on the first pages of Google and the leading search engines. Furthermore, with a well-run campaign, you will fight back against future attacks, as your site will solidify its rankings on the first pages.