Mobile Sites May Not Help Your Desktop SEO or Rankings

Published Apr 07, 2014 by James Parsons in SEO
Estimated read time of 4 minutes and 1 second4 0
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Since mobile sites and desktop SEO sites differ radically in how they operate, and in the computer-programming environment, it is important to remember that the content for mobile sites should be treated like a separate entity from SEO content writing. Mobile sites may not help your rankings in the end because they are programmed to work in the mobile environment instead of the desktop one. The way that they are measured is different, and they may not cause your rankings to increase. However, they do help with name recognition, branding, marketing, and all the other very important aspects of having a website that represents an individual, organization, or business worth visiting.

Because the mobile environment is so different, you will wish to consider this when creating the sites and also when trying to increase traffic at them. You will wish to work with either SEO or mobile styles and platforms in order to increase traffic, and you will do this in different ways depending on the audience, users, restrictions, and behavior of the platforms themselves.

As one website, econsultancy.com, dedicated to the issue presents, “Understand that SEO is increasingly an earned media but with mobile there are still technical gatekeepers in place. Marketers must absolutely be working with assets that are appropriate for mobile; be that responsive sites, apps or platform profiles.”

As a result, SEO marketers are concerned, especially about the key word search and word optimization while mobile marketers are more tracking and controlling things like the check out basket, to make sure it works, etc. Working on things like speed and efficiency on touch screens helps to maximize search results on mobile technology.

Creating quality content

Focusing on local search helps immensely for mobile search results because people tend to use their mobile devices while out shopping, driving, or doing errands. Thinking about timing helps with mobile devices, too, how long things take to come up on the screen, loading times, streaming for video or audio, etc. Speeding up the site by reducing images can help with rankings for the mobile environment as can SMS texting codes, as well as QR codes.

Creating-quality-content

As for SEO rankings, the thing to focus on is word optimization overall. Repeating key words, writing words that come up in key word searches often, and optimizing the number of times that words appear all help immensely to raise your profile in terms of SEO rankings. Of course, aiming for a high ranking will help your website to come up more quickly in a search and will optimize the number of hits that you receive via a simple web search.

In order to maximize SEO search results, the first thing to do is to an audit to take inventory of how the site is doing. Reports will help as well as tracking how often your site is hit in a search. You can hire someone to do this–like a SEO-content writing individual or company–or you can generate such a report yourself. Here is where you might take a look at aspects such as how does your site do when it is converted to a mobile site? A good SEO company can give you a conversion–or sense of what the site will generate in terms of mobile hits. From there, you can come up with a strategy as to whether you wish to put your energies into your SEO website, your mobile site, or both.

Designing for users

For both mobile and desktop sites, you have to be sure to pay attention to creating quality sites that people actually wish to visit. Thinking about things like the quality and placement of the images, the placement of headlines, and the content–the site’s reason for being–is very important overall. Although you have to think of different aspects for mobile, it’s still really important to have an inspiring reason to exist in the first place or something special to offer that actually contributes.

Another way to optimize SEO and mobile search results is to advertise on sites like Digg or Facebook, sites that people often visit in order to socialize or share. Even blogs where there are participatory actions can help if you choose to advertise there or to use word of mouth via your blog postings. Live advertising like blog posts are really effective if there is a lot of traffic to the blog daily. Otherwise, advertisements tend to help with the optimization of SEO and mobile site search results.

For both, it also makes sense to use the optimizing words in the URL if that is possible. Doing this will help, immensely, because it will be a strong way to link the optimization word with the URL, which should help to increase web traffic.

Another tactic that will work, overall, to increase search results is to add links to other popular websites. Adding Facebook, Twitter, and other social media buttons, to your site will truly help to optimize SEO and mobile search results. If you have both sites, it is wise to try to hit both at the same time, meaning to try to increase traffic to both first before spending time on optimization for the desktop and mobile separately, later. Layering the separate requirements in, later, makes sense; out of the gate–and as you try to make your sites. Keep strong web design concepts in mind for both, and try to keep your overall goal in site, for both types of sites.

Final thoughts

Final-thoughts

Overall, optimization is what will lead to more effectiveness in the popularity of your site and the amount of time it takes for your site to load and thus be easily seen by an internet user. Optimization should include things like how attractive, appealing, or innovative your site is, but you should also keep in mind that doing so won’t assure a faster load time. Paying attention to image size, SMS code, QR code, key word optimization: Depending on which kind of site you are operating, these will matter. Finally, do remember that affecting speed–try to speed up the site in general through optimization of things like the check out cart–will actually help with increasing SEO search results.

No matter which you choose, remember to have fun with your site and pay attention to contributing something that others aren’t. How is your site or business different? What makes it stand out? Why is worth the time it takes to visit it? These questions–or identity website searching–will help you to strengthen your business identity as you optimize. If you don’t have clear answers to these questions, it may be hard to get other people on board with your project in the first place. Try to do your best to figure out your place in the overall market and then participate.

Though mobile optimization is different, it also is needed to improve site search results for the mobile environment, which depends on different platforms than desktop ones. Remember that sometimes it does take several tries to succeed; if your desktop site is rocking, but your mobile site is not then don’t simply give up. Go back to making a checklist of what works and then focus on what doesn’t. Eventually, you’ll get to the point where you need to be.

Written by James Parsons

James Parsons

James Parsons is a blogger and marketer, and is the business development manager at AudienceBloom.com. When he isn’t writing at his personal blog, he is working on his next big project.

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