SEO encompasses a wide range of small and large signals that all mix together into one big stew. You can think of your content as the meat, the site design as the broth base, and so forth. Yet no stew is complete without spices, and in…
A few weeks ago, we wrote about one of the biggest new changes Google is making to their search results leading up to the start of 2018. That change is the expanded character limit for meta descriptions, aka the text snippet that ap…
None of us like to think that any significant amount of traffic lands on broken links on our sites. The fact is, though, there are a ton of reasons why it might. Maybe a typo in a link – on your page, on a guest post, or from someon…
We all know by now that the speed at which your site loads is a search ranking factors. It matters in two ways. First, it matters because Google says it does. A few years ago, Google announced that they were going to start considerin…
Google’s meta description snippets have always been a bit of an arcane art. Prior to a few weeks ago, the character limit for a meta description was 165 characters, more or less. Sometimes Google would waive the limit a bit…
Roundup posts can take one of two forms. I call them the Expert Roundup and the Content Roundup. Both are excellent for SEO, for viral traffic, for shares, and for links. It’s no wonder why, either, once you know what they ar…
Bounce rate is one of those metrics that, like the Transformers, there’s more to it than meets the eye. At first glance, bounce rate is bad. It’s the people who hit your site and leave, how can that be good? The fact is,…
Scrapebox is a fantastically useful tool for a wide variety of businesses and a lot of different purposes. Small businesses can use it to scrape data on their competitors and their primary keywords. Larger businesses can use it…
Shopify is a great platform for many reasons. One of those reasons is that a lot of SEO work is handled either automatically or with a little influence from you. On the other hand, no base system is perfect, so there will always be wa…
Dwell time is one of those metrics you’ve probably heard of, and you might even think you understand, but you probably don’t. A ton of people make assumptions about what it is based on their knowledge of vocabulary,…