Published August 4th in SEO by James Parsons

SSL is the Secure Socket Layer, a protocol of Internet communication that encrypts data leaving point A and decrypts it when it arrives at point B. The entire purpose of SSL certificates and HTTPS usage is to make data difficult or impossible to use if it’s intercepted. If, for example, there was a malicious server between point A and point B, that logged and saved all data passing through it, data encrypted by SSL would be impossible to use.
For this reason, SSL is by default required for virtually all financial transactions online. Consider a more physical scenario, one that isn’t really feasible but which illustrates the point. Say that you want to buy something from a store. You select your item and stand next to it in the aisles. You then write down the item name and product number on a piece of paper, put your credit card on top of that paper, and hand it to someone walking down the aisle. They bring it to the end of the aisle, where it is handed off to someone else, who brings it to the front of the store. At the front of the store, someone else takes it and brings it to the cashier. The cashier then rings up your transaction.

Would you shop at a store that used that process? Ignoring, of cours…

Read our latest article
SSL is the Secure Socket Layer, a protocol of Internet communication that encrypts data leaving point A and decrypts it when it arrives at point B. The entire purpose of SSL certificates and HTTPS usage is to make data difficult o…
Blogging is a lot of work. You have to create and maintain a website, making sure your design works and your platform is secure. You have to market it, anywhere you possibly can. You have to work to maintain your authority, your pos…
The Internet is made of websites both large and small. It’s like a froth of soap bubbles; some are much larger and crowd out more space than others. Many are tiny. As bloggers, most of us toil away on small sites, wishing one day to…
The power of WordPress as a blogging platform comes primarily from its ability to install any of the millions of plugins that exist for the platform. Anything you could possibly want to do can be done through one of those plugins.…
For any business, managing your reputation is important. After all, what’s marketing about other than building a brand reputation? Well, other than the product awareness and sales, anyways. Social media is great for build…
In 2011, Google introduced the Panda algorithm, changing the face of the Internet forever. Since then, businesses and websites have learned to focus on content as the foundation for any and all marketing. Everything relies on…
Search, marketing, content and social; marketing has many fields and many experts. It’s also constantly changing. Everything from Panda and Mobilegeddon to the slow shift away from Facebook and into messaging apps has an i…
It’s never a good feeling to log in to check your Google Analytics one day and see your traffic dropping. It’s even worse when you see a downward trend and have no idea why it’s happening. There’s only so much you can diagno…
Long tail keywords have long been an important part of SEO, pretty much as long as keywords have existed in the first place. The idea is simple; single word and concept keywords are too short. They have too much competition, and no…
Mobilegeddon is the latest in a long line of Google’s major algorithm updates. As with any update, it has webmasters in a frenzy, working themselves up and worrying about the ranking of their site. Well-prepared webmasters h…