Published September 29th in SEO by Amanda DiSilvestro

There’s a lot of debate on this topic on SEO forums around the web, and there has been for quite some time. Google Analytics is without a doubt a great tool with lots of features and great value for any marketer. However, it has some drawbacks, and there’s always the chance that it could have an effect on your search rankings. So let’s look at the arguments and see where the might fall, shall we?
What I’ve done below is presented claims, all of which I’ve seen in some form or another online, in an easy to digest sentence. Below the claim, I’ve deconstructed it to see how it may or may not be true. I’ll leave it to you to decide whether or not to believe me, but let me just say, you probably should. Why would I lie to you?
Here are some of the claims (and myths) surrounding Google Analytics.
1. Google favors users who install Google Analytics
This one doesn’t have any basis in fact, but is a bit of a conspiracy amongst the nuts out there. They figure that Google is powerful enough to give preferential treatment to the people who use their software. You’ll often find the same people making similar claims about other Google…

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