The Big Three social media networks used by marketers are Facebook, Twitter and Google+. The first two have copious amounts of documentation, but sometimes it seems as though Google+ is under-utilized. It doesn’t have all t…
Thin content is an issue that comes up in discussions about Google Panda, along with the more talked-about issue of duplicate content. Google hates thin content, but there’s much argument about what, exactly makes content t…
The Google Sandbox is a concept that’s been around for over ten years. It was initially created to describe the phenomenon where websites would struggle to rank for months after any sort of bad SEO actions were penalized, even…
Twitter has been building activity steadily for nearly a decade, and with any service that old, it becomes harder and harder to find a username you want. There may be any of a dozen reasons you want a username that’s already take…
From the very beginning, Google – and other search engines that followed, grew, and lived or died – needed some way to find pages to index. At the start, Google used manual feeding with a staff of employees. With the size and sc…
There is much argument about link building in the SEO community, particularly now that Google seems to be clamping down on guest posting, one of the more legitimate ways to build links manually. If guest posting is out, is any for…
Backlinks are one of the most high-risk, high-reward aspects of SEO. On one hand, you have the reward; a high ranking in Google that’s nearly impossible to dislodge. A site, once it has reached the stage of trusted authority, b…
Over the last few months, Facebook has been gradually decreasing the amount of organic reach any particular business can access without paid service. Even with paid exposure, reach for any given post is still low. While some ma…
Return on Investment, or ROI, is a long-lived and venerable marketing buzzword. It has always been easy to calculate and it’s been a great measurement of how effective a particular method of advertising has been. You send out…
As of April 2014, comScore reports that Bing pulls in a full 18.7 percent of all United States search traffic. That’s 3.5 billion web search queries. How many of those would be relevant to your site? Yes, Google tops that number…