Google’s recent Pigeon update is one of the largest shakeups in local SEO in a long time.  It almost completely removes your chance to rank on the first page for your keywords, if Yelp and a few local directories are also target…
When Google makes a move, it tends to take one of three forms.  There are the natural changes, the result of the evolving algorithm adjusting the ranks of sites based on their content, value and presence online.  There are the a…
Google trends started ten years ago in 2004, and has done nothing but grow since its inception.  With billions of search queries made every year, Google has an incredible wealth of data on their hands.  Trends is their way of al…
The question of the color of hat that rests atop the head of guest posting is one that requires a surprising amount of history to truly answer.  If you’re familiar with the hats and the history of guest posts, you can safely skip…
The glory of the Internet is that it is truly a globally accessible network.  Anyone, whether they’re from the southern tip of Africa, the northern tundra of Russia or the deep mountains of China, can access your website.  O…
When you’re trying to grow a website, one of the strongest signals you can receive is a quality backlink.  Yet so many webmasters have an aversion to linking out to other domains, other websites.  They feel as though linkin…
The time it takes for your site to load once someone clicks a link to visit is a surprisingly important factor for both SEO and for usability.  Many users will begin to bounce away if it takes longer than a second, and if it stretche…
Over the last few decades, the Internet has changed quite a bit.  One of the most heavily changed aspects of the web have been meta tags.  Today, some meta tags are essential to the proper functioning of your site.  Others are i…
Over the last few years, Google has been building more and more personalization into the search results.  This is both a good thing and a bad thing.  It’s good, for users, because they have a higher chance of coming across con…
Pay per click advertising is a true test of your website’s ability to convert users who visit it with little to go on.  Any click that doesn’t convert is money lost.  What happens, then, if an enterprising web designer chan…