Dwell time is one of those metrics you’ve probably heard of, and you might even think you understand, but you probably don’t. A ton of people make assumptions about what it is based on their knowledge of vocabulary,…
“Social bookmarking” is one of those marketing buzzwords that has been thrown around for over a decade and has come to reference a dozen different types of action online. As such, it’s a pretty messy industr…
Google’s Disavow Links tool is a powerful way to take matters into your own hands when you’re the target of negative SEO, when you have a history of gray and black hat link building, when you want to clean up and change…
Google has had a long-standing ambivalence towards the concept of negative SEO. If you corner a Google employee and ask them straight up whether or not it exists, they’ll tell you that you’re scaring them and that y…
When we talk about the search rank of a site, we’re not just talking about one number. Search ranking is different for every keyword out there. Since literally any combination of letters, numbers, and symbols can be a sear…
Most of us – and by “us” I mean website owners with blogs – are generally concerned with traffic across our sites. Traffic is an indicator of audience. It’s an indicator of performance. It̵…
If you haven’t tried it before, broken link building can be a surprisingly effective way to get good, high quality links pointing at your site. The process is pretty simple: find websites that link to a resource, where tha…
On August 6th of the year 2014, Google made an announcement that some felt was a long time coming. In an effort to increase the overall data security level of the internet, help combat phishing and scam sites, and to push people to u…
If you’re here, it’s likely that you already understand the need to audit your backlinks and disavow the bad ones. It’s also likely that you’ve gone through to do it, and you’ve reached the reas…
The original concept of a pop-up is a scourge upon the world. The massive exploitation and disruption it caused cannot be forgotten, and many modern design ideas have to strive to avoid emulating them too closely, to avoid any so…