When you’re investigating a site to see if it’s a place you want to try to post on, leave a comment on, or otherwise get a link from, one piece of information you may want to discover is whether the site uses followed or nofollowed links.
What Follow Means
Whether or not a link is followed or nofollowed is important for SEO, though not as important as it once was. It’s a dichotomy between two elements, the link in its natural state and the link with a “nofollow” tag attached to it.
A nofollowed link is a link that tells Google not to count it in terms of SEO. Links in their natural state pass a certain amount of pagerank or link juice from the linker to the linkee. The amount varies depending on a lot of factors, like the position of the link, the anchor text, the industries of the two sites, how closely related the content is between the source and destination, and how much relative link juice each site has in comparison to the other.
When you nofollow a link on your site, you’re telling Google not to pass any of your link juice to that site. There are a variety of reasons why you might want to do this. If you consider that a followed link is a vote of confidence in the d…