Published November 29th in SEO by James Parsons

YouTube is difficult to use for a lot of brands, particularly small businesses. One problem is simply the types of content on the site, and what people are generally using it for. They want to find music, movies, short films, and video games. There are a lot of people posting vlogs, educational content, political content, and other forms of entertainment, but little of it is focused on marketing. That’s why when Backlinko posts that they’re an authority in YouTube marketing, the video they show off as their top-tier performer has a mere 22,000 views, where actual top performers on YouTube have view counts in the millions. 22,000 views is hardly enough to get more than a couple bucks in ad revenue, too, so keep that in mind if you want to use YouTube as a marketing platform.

If you’re determined to use YouTube, you need to do everything you can to make your videos catch on and gain momentum. Once a video gets picked up, YouTube will do a lot of promotion by circulating it within their recommendation engine. It’s your job to get the video enough initial traffic and appeal that it will take that circulation and run with it. Get good enough at it and you can put even Backl…

Read our latest article
YouTube is difficult to use for a lot of brands, particularly small businesses. One problem is simply the types of content on the site, and what people are generally using it for. They want to find music, movies, short films, and v…
Hidden text is one of the oldest black hat SEO techniques in the book. Anyone old enough to have been browsing the web in the early 00s, when Google was big but their algorithm was much less refined, you would probably remember all o…
Search marketing is one of those industries where there are a million different ways to spend money. You might go into it thinking you have a fairly large budget, but by the time you’ve paid for a dozen different tools, some…
The modern consumer doesn’t make a purchase without investigation. We all go through the same sort of process. We come up with a list of options to solve a problem we have, then we start searching for reviews of each of them.…
If you’ve been running a blog for a while, you’ve probably encountered emails send via your contact system or through whatever public email you have listed. They’ll have a variety of subject lines and text i…
Back in 2011, Google released an algorithmic update called Panda, and in the five years since, it has become one of the backbones of Google’s web search. Panda, and many of the tertiary algorithms surrounding it – t…
Not all that long ago, Google announced that site speed was going to be a search ranking factor. After that, they announced that mobile friendliness was also a ranking factor, and likely a more important one. After all, an increa…
The third version of Google’s much-maligned Penguin algorithm was released back at the end of 2014. Since then, we have enjoyed relatively stable search results, at least where links are concerned. That all changed a fe…
If I asked you to name one thing that every good website has, which you don’t notice, but you miss if it’s not on a site, what might you say? One of the top things that comes to mind for me is interlinking within the site. I…
There’s a lot of debate on this topic on SEO forums around the web, and there has been for quite some time. Google Analytics is without a doubt a great tool with lots of features and great value for any marketer. Howeve…