Published today in SEO by Mike Juba

For any business, managing your reputation is important. After all, what’s marketing about other than building a brand reputation? Well, other than the product awareness and sales, anyways. Social media is great for building a reputation, but it’s really easy to make one little mistake that will have you paying for it for months or years to come.
Don’t believe me? Just take a look at some of these cases:

DiGiorno Pizza took a Twitter hashtag about domestic abuse, #WhyIStayed, and tried to make a joke about it.
Kenneth Cole uses serious social and political events to try to promote his clothing.
Ketchum offends their biggest client by insulting the city of their headquarters.
Amy’s Baking Company absolutely goes off on patrons and makes a massive fool of themselves on social media.
And quite a few more.

Some of these companies are almost too big to care, while others may never recover. They’ll forever be known as the companies that did that terrible thing on social media.
That said, reputation management is about more than following social media etiquette and putting some thought into your posts before you make them. It’s about minimizing the negative reviews and angr…

Read our latest article
For any business, managing your reputation is important. After all, what’s marketing about other than building a brand reputation? Well, other than the product awareness and sales, anyways. Social media is great for build…
In 2011, Google introduced the Panda algorithm, changing the face of the Internet forever. Since then, businesses and websites have learned to focus on content as the foundation for any and all marketing. Everything relies on…
Search, marketing, content and social; marketing has many fields and many experts. It’s also constantly changing. Everything from Panda and Mobilegeddon to the slow shift away from Facebook and into messaging apps has an i…
It’s never a good feeling to log in to check your Google Analytics one day and see your traffic dropping. It’s even worse when you see a downward trend and have no idea why it’s happening. There’s only so much you can diagno…
Long tail keywords have long been an important part of SEO, pretty much as long as keywords have existed in the first place. The idea is simple; single word and concept keywords are too short. They have too much competition, and no…
Mobilegeddon is the latest in a long line of Google’s major algorithm updates. As with any update, it has webmasters in a frenzy, working themselves up and worrying about the ranking of their site. Well-prepared webmasters h…
Mobilegeddon is the nickname of Google’s newest Earth-shattering megabomb, a piece of technology so widespread and damaging that no webmaster can go on without dealing with the consequences. Well, that’s what you’d t…
All that is good can be bad without moderation. Alcohol can inspire pleasant feelings, but causes issues in excess. Driving fast can be fun, but driving too fast can lead to deadly crashes. You need water and air to live, but drink…
Look, I get it. Website redesigns suck. They’re time consuming, they’re costly, and they can result in a drop in traffic if you alienate old users with a new design they don’t know how to use. Why bother with a redesign when y…
I wrote this eBook with business owners in mind. There is so much fluff out there on how to rank a business locally; Yelp and Google want to charge you thousands to get in front of local customers, and SEO agencies will charge you eve…