Pay per click advertising is a true test of your website’s ability to convert users who visit it with little to go on.  Any click that doesn’t convert is money lost.  What happens, then, if an enterprising web designer chan…
Google AdWords is an incredibly powerful tool for bringing in interested customers to purchase your products.  Used properly, you can make thousands of dollars in a day.  Used poorly, you can lose just as much.  In theory, i…
In the wake of serial breaches of Internet security around the world, and with the high profile revelation of spying from the NSA, a huge number of important and influential websites started the campaign called Reset the Net. …
Did that title perk up your interest?  Well, to start, Google doesn’t universally hate all landing pages.  In fact, by the loosest definition, any page a user enters your site through is a landing page.  You’re optimizi…
SEO is an industry that is always on the move.  What works today might not work tomorrow, and it may not have been an effective strategy yesterday.  Techniques change.  Tools evolve.  Rules build upon rules.  If you’re g…
The header tag, more properly known as the heading elements, are a series of html elements that denote the importance of the content between them.  For years, the only heading tags relevant to SEO have been H1 and, to a lesser ext…
Matt Cutts is a genial, cordial and generally upbeat man in charge of Google’s webspam team and is one of the public faces of Google when a change impacting SEO happens.  His ongoing video series is always helpful for answerin…
A couple months ago, Google made a big move; they released a new form of sitelink to the public, to everyone who uses AdWords, and made them free.  They are completely free to use. Why might Google do this?  Well, it’s simple; i…
Local businesses have one significant advantage in the realm of SEO that global corporations and online-only businesses lack; the physical store.  That’s not just an advantage because there’s always an offline fallba…
There’s nothing worse for a website owner, blogger or entrepreneur than the feeling of checking your website and finding it blocked due to a malware infestation.  It’s an immediate de-indexing by Google until the proble…