Long tail keywords have long been an important part of SEO, pretty much as long as keywords have existed in the first place. The idea is simple; single word and concept keywords are too short. They have too much competition, and no one searches for them anyways. When was the last time someone plugged “music” into Google?
A long tail keyword adds data and turns a keyword into more of a contextual search. You have your primary keyword, like Music, and you have the long tail. A long tail search might be “local live music.” The term long tail is taken from the way search volume tapers off when graphed.
That said, the idea of the long tail is slowly changing, and in 2015, it’s becoming more important than ever before.
The new wave, the next evolution, of the long tail keyword is the semantic search. Take that long tail keyword about local live music. A semantic keyword is more of a real question. “Where can I find good local live music?” Plug that into Google and you’ll get a real answer.
This didn’t used to be possible. For a long time, Google – and other search engines – relied on individual keywords to figure out what content was about and to piece it together. N…