Over the last year or two, there has been a bit of a shift in the way web marketers look at link building. Specifically, the phrase itself has become tarnished. Talk about link building today is hushed, whispered, as if it’s some…
SEO is a complex, ever-changing industry and it’s a full-time job just keeping up with the changes. Learning it all from scratch, figuring out how to apply it to your site and keeping ahead of the curve when it comes to updates is…
The Panda and Penguin updates have done a lot to completely change the face of search, generally for the better. It’s created a lot more work for webmasters and put a heavy burden of quality on content producers, but the result …
A couple months ago, amidst some of the strongest controversy over privacy to date, social activists organized Reset the Net. The goal was simple; if the government wouldn’t take action to protect the online privacy of citiz…
This time last year, Google was heavily pushing both Google+ and the interlaced service of Google Authorship. SEOs and marketers everywhere recommended that business owners create author profiles on Google+ to use Authorsh…
Much has been said in recent months about the final death of guest blogging for SEO, ever since Matt Cutts wrote a piece on his blog about how guest posts are dead. He since clarified that it’s the intent, not the method, that’s…
There are two competing views of black hat SEO online. The first is to avoid it at all costs; it will result in irreparable damage to your site and reputation as a webmaster. The second is that it’s perfectly acceptable to underm…
Google Pigeon is the newest in a long line of algorithmic updates to the search engine, and it has small businesses in a frenzy. It is primarily of interest to businesses with local physical location; online-only businesses are…
Many people claim social media is excellent for businesses, but they take it as a given and go on to explain how to use it. Why is social media so excellent as a marketing tool? The Breadth of Social Audiences Business is a game of num…
Google Sitelinks are a strange, automated and entirely arcane aspect of search that has changed several times over the years, resulting in its variation from tiny one-line links to half-page jumbo links, all of which are seemi…