WordPress has a lot of quirks and settings you can tweak and change in order to boost your SEO. Some of them are simple changes, some might involve some tricky tweaks, and some are best done before you’ve posted a single piece of content. This guide focuses on installing a brand new WordPress site, and the tweaks you can make to start with a strong foundation.
WordPress is a great platform, but the true power comes from plugins. You need powerful plugins that don’t clash with each other, don’t slow down your site, and provide you extra functionality in a powerful way. Here are the plugins I’m considering essential for your new installation.
Yoast SEO for WordPress. This is where the majority of the tweaks and settings I’m going to tell you about can be set. Other SEO plugins can work as replacements, but honestly, there’s very little reason not to just use Yoast. If your site is going to focus around a media-heavy blog, a local business, a news site, or a WooCommerce site, you can use the additional Yoast plugins as well.
Really Simple SSL. Using encryption on your site has become a Google ranking factor, and being secure from the ge…