Years ago, Google publicly displayed one of their core metrics for rating sites, the PageRank of the site. PageRank – named after Larry Page, one of the Google founders – was a numerical indication of the value of a s…
Domain age is a public aspect of a website, and as such it can be considered to be a part of your overall SEO. However, it’s not something you can really change. You can’t “upgrade” into an older domain na…
When was the last time you looked at your backlinks? I’m not just talking about the ones sending traffic to you, showing up in your referrals list. I’m talking about the links that have sat around for a while, the link…
Every time a user wants to reach your site, they make a call to your web server with their browser. The call goes out to load the data of the page, which includes your HTML, your CSS, and any media you have on the page. The larger the fil…
Before we begin, I want to say two things. Yes, sometimes upon switching to HTTPS/SSL security on your website, you will experience a drop in rankings. Yes, you absolutely, 100% should implement SSL on at least part of your site.…
There are times when you as a site owner might want to cater to more than one language for your content. There are a lot of different ways to go about it. I’ve seen sites that essentially have two sites, prefaced by a country co…
Content delivery networks, or CDNs, are very useful tools. They can be quite beneficial to SEO, though it’s also possible that they can hurt you if you use them improperly. Which are the best ones to use? What Are CDNs, and H…
Can changing your header tags hurt your SEO? It’s a simple question with a simple answer, but I want to go into more detail, so you know why things happen. The simplest possible answer is, as you might expect, “yes.&#…
Many web hosts have set up their own form of website builder, in an attempt to get everyone in the world to have their own website. That’s the plan, right? The barrier to entry is so low that there’s practically no excu…
A website in general not ranking is a problem, but it’s not the problem I’m discussing today. What happens when your blog is ranking fine, but your homepage never seems to show up? It’s a surprisingly common p…