A huge part of the Internet is now dedicated to commerce, and the people who own those sites are in fierce competition with one another for the finite market share available in any given industry. This means SEO is incredibly important, to the point where making a single mistake can doom your site to mediocrity.
If you feel like your site isn’t performing the way it should, or if you’ve seen your Google ranking decrease with no explanation as to why, take a look and see if any of these issues have come up.
1. Thin or Missing Product Descriptions
Google loves content, and this goes double for any site selling products. Users also love content, though they don’t think about it in those terms. Picture two sites, both selling you an iPhone. One has a picture of the phone, the name, and the price. The other has a long description including system specifications, software versions, storage space and cell plans. Which would you use?
Too little content also flags a site for a Google penalty under the Panda algorithm. Always shoot for several hundred words of unique content on any given page, regardless of what that page happens to contain. If you need ideas for more content for a p…