In 2011, Google introduced the Panda algorithm, changing the face of the Internet forever. Since then, businesses and websites have learned to focus on content as the foundation for any and all marketing. Everything relies on content.
It is now 2015, and the tides are turning once again. With millions of websites publishing anywhere from one to 20 blog posts per week, the Internet is absolutely saturated with content. It’s generally all useful, high quality stuff, to comply with Google’s rules. That, my friends, is a problem.
Why is it a problem? Well, how many blog posts can you read in a day? How many could your entire audience read in their free time, if they were all given unique posts and no one read the same thing as anyone else? Even if that scenario happened, there would be content left unread.
As a business, you need to find some way to get your content up to the top of the list, where it will be read and seen rather than ignored in the press of content. The way to do that is with links.
Of course, link building is not a new concept. However, both websites and the people who share and link to posts are growing tired of the flood of links people want them to share. It’s growing harder and h…