Modern SEO is all about high quality content. Produce excellent content and you’ll be able to watch your site rise in the rankings at a surprising pace. Slack, though, and you’ll stagnate. There are plenty of other bloggers out there looking to take your place.
The primary trouble bloggers encounter is the difficulty in coming up with the content itself. Once you’ve covered the basics of your industry and the low hanging fruit topics, you have to look deeper for good content, and that can take a lot of time and energy in brainstorming.
I’m going to dedicate half of this article to ways you can come up with content ideas, and the other half with ways you can optimize your content for greater SEO benefit. This way, you’ll know what you need to do to make great content, and then what you need to do to make sure that content succeeds.
In this first section, we’ll look at what you can do to come up with content ideas. I recommend making a spreadsheet to accumulate your ideas; you might be able to come up with a year or more worth of post topics in a few hours. Better to have them written down in one place than to forget half of them while you write one…