Written by Dan Virgillito

Dan Virgillito

Dan Virgillito is a freelance content strategist with a passion for good storytelling and all things digital. He lived in the Netherlands, Poland, England and Sicily. Say hi on Twitter.

Articles written by Dan Virgillito:

Right at the tail end of 2014, Google rolled out the newest Penguin update, leading to a lot of panic and then a lot of relief. The update was the first after a year of silence, and it turned heads as many people feared it would be a majo…
It seems as though any blogger, when they reach a sufficient level of popularity or self-respect, decides it’s time to write and sell an ebook. The idea is that enough people read your blog and like your content that you might as…
Negative SEO started life as something of a boogeyman, with rumors everywhere but no solid evidence.  Since then, it has grown in prominence and gathered momentum, like Slenderman.  It’s no longer limited to the depths of…
For years now, negative SEO has been a topic of fierce discussion.  Some few may still claim it doesn’t exist. Many believe it does, though it’s hard to find definitive proof.  Owners of large sites don’t care, as their t…
Google’s Pigeon update was nasty – far nastier than anything other than a giant radioactive pigeon would be – and it affected local search more than anything else.  In fact, it make it nearly impossible for any small and m…
Do you ever feel as though everyone is talking about you behind your back?  Do you wish you could hear what they’re saying, to know if it’s good or bad?  In the real world, you would have to hire a private detective or a psychic…
Ever since the nofollow attribute was added to the roster of usable tags, it’s caused no end of problems.  Should you nofollow this, nofollow that?  It seems like the only clear advice is to nofollow that creepy guy into the w…
Negative SEO is an interesting concept.  It’s been around in some form or another since 2007, but Google has only recently started acknowledging that it may be a problem.  Meanwhile, webmasters around the world are heavil…
In ages past, PageRank was one of the most important parts of Google’s search algorithm.  It was the core, the foundation, the center of the complex calculations that determined where in the ranks your page might fall. Since…
A couple months ago, at the beginning of August, Google made an announcement deeply in line with ongoing privacy and security concerns.  In the wake of large data breaches such as Target and Home Depot, along with the Reset the N…