Written by Dan Virgillito

Dan Virgillito

Dan Virgillito is a freelance content strategist with a passion for good storytelling and all things digital. He lived in the Netherlands, Poland, England and Sicily. Say hi on Twitter.

Articles written by Dan Virgillito:

For a long time, there has been an ongoing argument over whether or not PageRank is a valid metric. On one side of the issue were webmasters who still used it, and to some extent Google themselves. On the other side were a whole lot mo…
Since 2011, Google has placed an ever-higher emphasis on the quality of the content on your site. It’s sort of a turning point in the quality versus quantity debate that raged for years. Before, you could rank a site quite well j…
Most of the time, when we talk about web hosting for SEO purposes, we talk about having your own dedicated server. You don’t need to have an actual server in a corner in your store, of course, though some large businesses do prefe…
In 2011, Google introduced the Panda algorithm, changing the face of the Internet forever. Since then, businesses and websites have learned to focus on content as the foundation for any and all marketing. Everything relies on…
All that is good can be bad without moderation. Alcohol can inspire pleasant feelings, but causes issues in excess. Driving fast can be fun, but driving too fast can lead to deadly crashes. You need water and air to live, but drink…
Right at the tail end of 2014, Google rolled out the newest Penguin update, leading to a lot of panic and then a lot of relief. The update was the first after a year of silence, and it turned heads as many people feared it would be a majo…
It seems as though any blogger, when they reach a sufficient level of popularity or self-respect, decides it’s time to write and sell an ebook. The idea is that enough people read your blog and like your content that you might as…
Negative SEO started life as something of a boogeyman, with rumors everywhere but no solid evidence.  Since then, it has grown in prominence and gathered momentum, like Slenderman.  It’s no longer limited to the depths of…
For years now, negative SEO has been a topic of fierce discussion.  Some few may still claim it doesn’t exist. Many believe it does, though it’s hard to find definitive proof.  Owners of large sites don’t care, as their t…
Google’s Pigeon update was nasty – far nastier than anything other than a giant radioactive pigeon would be – and it affected local search more than anything else.  In fact, it make it nearly impossible for any small and m…