Written by Dan Virgillito

Dan Virgillito

Dan Virgillito is a freelance content strategist with a passion for good storytelling and all things digital. He lived in the Netherlands, Poland, England and Sicily. Say hi on Twitter.

Articles written by Dan Virgillito:

The two biggest names in search penalties for the last several years are Panda and Penguin. These normally-kindly animals see the Internet in black and white; they have rules they follow, and if you break them, your ranking goes…
A couple months ago, amidst some of the strongest controversy over privacy to date, social activists organized Reset the Net. The goal was simple; if the government wouldn’t take action to protect the online privacy of c…
Much has been said in recent months about the final death of guest blogging for SEO, ever since Matt Cutts wrote a piece on his blog about how guest posts are dead. He since clarified that it’s the intent, not the method, that…
Google Pigeon is the newest in a long line of algorithmic updates to the search engine, and it has small businesses in a frenzy. It is primarily of interest to businesses with local physical location; online-only businesses are…
Google Analytics is a powerful reporting tool, recording the people and entities that visit your site and what they do while they’re there. There’s just one problem; robots. Robots ruin everything. Or, rather, r…
Links are the blood vessels, the highways, the synapses of the Internet. They are how Google discovers new sites and ranks existing sites. They’re how users find their way from one place to the next, if they don’t kn…
Common advice for business, both on this site and off, could be likened to a giant flashing billboard with the words “use social media” in all caps, blinking, forever. It’s not subtle and it rarely displays t…
IF you’ve ever read an article about coming up with ideas for content, you may have come across the advice to use – or stay away from – controversy. It’s a risky move. A business relies on its online reput…
The Big Three social media networks used by marketers are Facebook, Twitter and Google+. The first two have copious amounts of documentation, but sometimes it seems as though Google+ is under-utilized. It doesn’t have…
The Google Sandbox is a concept that’s been around for over ten years. It was initially created to describe the phenomenon where websites would struggle to rank for months after any sort of bad SEO actions were penalized,…