Written by Dan Virgillito

Dan Virgillito

Dan Virgillito is a freelance content strategist with a passion for good storytelling and all things digital. He lived in the Netherlands, Poland, England and Sicily. Say hi on Twitter.

Articles written by Dan Virgillito:

Most of the time, when we talk about web hosting for SEO purposes, we talk about having your own dedicated server. You don’t need to have an actual server in a corner in your store, of course, though some large businesses do p…
Google’s Pigeon update was nasty – far nastier than anything other than a giant radioactive pigeon would be – and it affected local search more than anything else.  In fact, it make it nearly impossibl…
By default, WordPress – both the .com and .org versions – don’t support bilingual or multilingual versions of a blog.  If you want to cater to more than one language, such as a Canadian site using French…
Pay per click advertising is a true test of your website’s ability to convert users who visit it with little to go on.  Any click that doesn’t convert is money lost.  What happens, then, if an enterprisin…
The two biggest names in search penalties for the last several years are Panda and Penguin. These normally-kindly animals see the Internet in black and white; they have rules they follow, and if you break them, your ranking goes…
Google Analytics is a powerful reporting tool, recording the people and entities that visit your site and what they do while they’re there. There’s just one problem; robots. Robots ruin everything. Or, rather, r…
The Google Sandbox is a concept that’s been around for over ten years. It was initially created to describe the phenomenon where websites would struggle to rank for months after any sort of bad SEO actions were penalized,…
SEO is one of those business expenses you just need to plan for. It’s not something you can get away with doing on the cheap. It’s important for any online business to make use of search optimization for maximized exp…
AdWords can be a great source of incoming leads and conversions, but only if it’s done properly. You can, of course, dump hundreds of dollars into a campaign every month. If done well, you’d even see a return from tha…
Meta tags are a type of tag included in your HTML, either in your site header or as attributes in links – effectively descriptors for other tags – that direct web browsers and search engines to parse your site in a part…