Written by Dan Virgillito

Dan Virgillito

Dan Virgillito is a freelance content strategist with a passion for good storytelling and all things digital. He lived in the Netherlands, Poland, England and Sicily. Say hi on Twitter.

Articles written by Dan Virgillito:

If you can name an aspect of modern SEO, someone can tell you what previous technique was penalize to bring about the current way of thinking. It’s happened with keywords. It’s happened with links. It’s happened with just…
Modern SEO is a dangerous game. In the past, Google wouldn’t really penalize a site for making mistakes. It was entirely possible to find your ranking made static and any further benefits minimized until you cleaned up your si…
Do you have a site search on your site? An eCommerce site may have a product search, but what you really need is a custom site search for your blog and website content. No matter how much faith you put in your navigation, no matter how…
Do you know where your links are coming from? Are they stacked against you? Links are an incredibly important part of SEO, and they can be tricky to get just right. Even if you’re focusing on quality links from one source, you’…
Much of what goes on in the SEO industry comes from reacting to Google’s algorithm and the changes they make to it over time. In order to measure how Google changes, and to gain some idea of what they change beyond what they simply…
Long ago, before the rise of man, there was only Google. Google saw the world, and decided it needed to rank the importance of all it surveyed. It gathered the metrics it knew and could measure, and it knew them and measured them. Wh…
SSL is the most common form of security for the web. You see it when a website complains about lacking the proper certificates. You see it with the lock icon in your browser status bar when you visit a secured site. You see it in the UR…
In the early days of Google Panda, duplicate content became public enemy number one. Sites of all stripes, in all color hats, found themselves face with penalties for low quality content, scraped content or duplicate content.…
The vast majority of SEO advice on the Internet applies to English-language sites with a specific focus on the United States. England and Australia can put much of the advice to use, with regional preferences and spelling, but s…
Some concerns in SEO are brand new. Issues come up every month with new technologies, new interactions and new rules. Some issues, on the other hand, are as old as communication itself. Since the dawn of language, some words have…