Written by Eric Sornoso

Eric Sornoso

Eric Sornoso is an avid learner and online marketing consulting. He runs Infographic Seeding and Fish Free Media, and is an author for several major SEO publications, including SocialMediaExaminer.com.

Articles written by Eric Sornoso:

The Panda and Penguin updates have done a lot to completely change the face of search, generally for the better. It’s created a lot more work for webmasters and put a heavy burden of quality on content producers, but the result …
This time last year, Google was heavily pushing both Google+ and the interlaced service of Google Authorship. SEOs and marketers everywhere recommended that business owners create author profiles on Google+ to use Authorsh…
There are two competing views of black hat SEO online. The first is to avoid it at all costs; it will result in irreparable damage to your site and reputation as a webmaster. The second is that it’s perfectly acceptable to underm…
By now, you have probably heard of negative SEO, even if you’re not completely sure of the specifics. Some of you may have even been victim to an attack, possibly without knowing it. It’s a definite threat, but many in the high…
One of the best ways to acquire a top rank in Google search results is to create and dominate a local niche. Unless you’re a truly online-only business or you’re a multinational corporation with no need of help, it’s a great…
Google Pigeon – named such by professional SEOs, not Google themselves – is a new algorithm update that targets local business search results, tweaking how businesses appear and where business directories sit in the rank…
Remember how, a few short years ago, everyone would tell you; if you don’t have a website, you’re doing your business a disservice? How a website is essential to gaining a whole new market, a wider audience of people willing t…
The Internet does not have an assigned dominant language or nationality. It is, by definition, a global edifice. The World Wide Web is global, but it’s very easy for businesses to fall into the trap of forgetting about interna…
Twitter has been building activity steadily for nearly a decade, and with any service that old, it becomes harder and harder to find a username you want. There may be any of a dozen reasons you want a username that’s already take…
There is much argument about link building in the SEO community, particularly now that Google seems to be clamping down on guest posting, one of the more legitimate ways to build links manually. If guest posting is out, is any for…