Written by Eric Sornoso

Eric Sornoso

Eric Sornoso is an avid learner and online marketing consulting. He runs Infographic Seeding and Fish Free Media, and is an author for several major SEO publications, including SocialMediaExaminer.com.

Articles written by Eric Sornoso:

If you were an SEO professional five or more years ago, one of the most important metrics you wanted to track was the PageRank of your site. PR was a huge indicator of success and quality in search performance, and it was one of the co…
It’s never a good feeling to log in to check your Google Analytics one day and see your traffic dropping. It’s even worse when you see a downward trend and have no idea why it’s happening. There’s only so much you can diagno…
I’ve written a lot, on this and other sites, about ebooks. They’re powerful tools for numerous reasons, from the marketing perspective. You can share your insights, you can build a reputation, you use them to get an in with i…
A huge part of the Internet is now dedicated to commerce, and the people who own those sites are in fierce competition with one another for the finite market share available in any given industry. This means SEO is incredibly impo…
In some ways, the great war of content is reaching its climax. Google set the ground rules and let webmasters play, and the arms race of escalation has reached a peak. No longer is it about the volume of content; it’s about the qua…
Ever since Google killed off Authorship, speculation has abounded.  It all began with a quote from Eric Schmidt in his book, about a conceptual system that ties an author with a verified profile to the content they produce.  T…
If you were to poll 100 SEO masters and ask them what the single most important factor in ranking on Google was, you’d probably get a lot of people pointing to links.  Sure, you need content to support your links, and you need a we…
For some, it may seem like a question out of the stone ages; does your business need a mobile version of your site to succeed?  For others, the question is simply a valid one.  They haven’t needed one so far, and they’re doing…
Time and again, experienced webmasters will warn newbies away from black hat techniques.  They don’t work, they cause problems, Google will catch you sooner or later.  It’s all true.  Black hat techniques are dangero…
The Nofollow attribute is a powerful SEO tool with some legitimate applications, but it’s often frequently misunderstood and misused.  How does it work and how should you use it properly? Google and Links as Votes The way Go…