Written by Eric Sornoso

Eric Sornoso

Eric Sornoso is an avid learner and online marketing consulting. He runs Infographic Seeding and Fish Free Media, and is an author for several major SEO publications, including SocialMediaExaminer.com.

Articles written by Eric Sornoso:

“Social bookmarking” is one of those marketing buzzwords that has been thrown around for over a decade and has come to reference a dozen different types of action online. As such, it’s a pretty messy industr…
When you see a question like the one I’ve posed here, chances are the first thing that comes to mind is the concept of a bad neighborhood. I’m going to talk about that, but there’s more to the story that you might…
There are times when you as a site owner might want to cater to more than one language for your content. There are a lot of different ways to go about it. I’ve seen sites that essentially have two sites, prefaced by a country co…
It has been known for some time that Google uses whether or not a site is mobile-friendly as a search ranking factor. What makes a site mobile-friendly? Generally, it means a site is usable on a mobile device without the need to scr…
Reputation management can be an important part of internet marketing for some businesses, though surprisingly not for all. If you’re the kind of brand that relies on a good public opinion, you want to take steps to minimi…
If you’ve been running a blog for a while, you’ve probably encountered emails send via your contact system or through whatever public email you have listed. They’ll have a variety of subject lines and text i…
HTTPS, the secure version of internet traffic, is growing in usage around the world. There are a lot of benefits to using it, but also some drawbacks. Should you switch your site? Should you switch only parts of your site? LetR…
Backlinks are arguably the most important factor in getting your website on the front page of a Google search. A backlink, for those of you who are not fluent in internet marketing speak, is when another website puts a hyperlink t…
Modern SEO is all about high quality content. Produce excellent content and you’ll be able to watch your site rise in the rankings at a surprising pace. Slack, though, and you’ll stagnate. There are plenty of other…
Many people, myself included, consider Google’s disavow tool to be a weapon of last resort. It’s the big gun you pull out when nothing else has worked. That’s not to say, however, that it should be treated lik…