Written by Eric Sornoso

Eric Sornoso

Eric Sornoso is an avid learner and online marketing consulting. He runs Infographic Seeding and Fish Free Media, and is an author for several major SEO publications, including SocialMediaExaminer.com.

Articles written by Eric Sornoso:

To experienced marketers, the title of this post is a self-evident truth. To others, it might do with a little explanation. It’s relatively common knowledge that, following Google’s guidelines, you can run a blo…
When you think of traditional, old-school marketing, what comes to mind? Sending out pamphlets in the mail, running television and radio advertisements, putting up billboards by the highway and other such techniques? Those…
Web forums may seem like an Internet trend from half a dozen years ago, but they’re alive and well today. Niche web forums maintain dedicated groups of users well beyond the relevance of their niche. Some forums continue t…
The Panda and Penguin updates have done a lot to completely change the face of search, generally for the better. It’s created a lot more work for webmasters and put a heavy burden of quality on content producers, but the res…
This time last year, Google was heavily pushing both Google+ and the interlaced service of Google Authorship. SEOs and marketers everywhere recommended that business owners create author profiles on Google+ to use Authorsh…
There are two competing views of black hat SEO online. The first is to avoid it at all costs; it will result in irreparable damage to your site and reputation as a webmaster. The second is that it’s perfectly acceptable to un…
By now, you have probably heard of negative SEO, even if you’re not completely sure of the specifics. Some of you may have even been victim to an attack, possibly without knowing it. It’s a definite threat, but many i…
One of the best ways to acquire a top rank in Google search results is to create and dominate a local niche. Unless you’re a truly online-only business or you’re a multinational corporation with no need of help, it&r…
Google Pigeon – named such by professional SEOs, not Google themselves – is a new algorithm update that targets local business search results, tweaking how businesses appear and where business directories sit i…
Remember how, a few short years ago, everyone would tell you; if you don’t have a website, you’re doing your business a disservice? How a website is essential to gaining a whole new market, a wider audience of people…