Written by Eric Sornoso

Eric Sornoso

Eric Sornoso is an avid learner and online marketing consulting. He runs Infographic Seeding and Fish Free Media, and is an author for several major SEO publications, including SocialMediaExaminer.com.

Articles written by Eric Sornoso:

Often times, when your site dramatically decreases in search ranking overnight, it’s because you’ve been hit with a Google penalty for something you’ve done. It might be the ad-to-content ratio. It might…
With Google’s tame Panda on the prowl, it’s always possible that your site may wake up one day penalized by the dreaded algorithm. A high search ranking lost overnight. Panic at the office as you search for what went…
If you have an old, established site, chances are you’ve done something in the last few years that is no longer effective or, potentially, detrimental to your SEO. It might be anything from a too-high keyword density, too…
In the past, Google has flip-flopped on the idea of social signals as park of the ranking. Matt Cutts has said before – way back in 2010 – that social signals did indeed have an impact. To this day, webmasters still ope…
Two measurements of a site are often thrown around as important metrics for your site to work on improving. One of these is the Google-created and measured PageRank. The other is the third-party Moz creation, Domain Authority.…
Ecommerce product pages are some of the hardest hit pages in Google’s Panda series of updates. They serve their purpose, but they often fall short of the quality standards set by the search engines. Their content is thin a…
Webmasters looking to optimize their site for SEO leave no stone unturned. Everything is a potential vector for site improvement, from the pixel height of the navigation links to the hex color code of the call to action buttons.…
Conventional linkbuilding wisdom holds that you should, if at all possible, try to get backlinks from as many .edu and .gov sites as possible. People attribute these domains with an almost mythical power, claiming that a .edu s…
A quick glance throughout the industry shows dozens of SEO companies offering their services for a premium price. No doubt they bring with them the experience of running thousands of ad campaigns, social media profiles and blo…
Reviews are incredibly important to your business. They influence customer decisions in a number of ways. This includes both positive and negative reviews. Positive reviews may be sponsored or false, while no business will p…