Written by James Parsons

James Parsons

James Parsons is a blogger and marketer, and is the CEO of Pagelift. When he isn't writing at his personal blog or for HuffPo, Inc, or Entrepreneur, he is working on his next big project.

Articles written by James Parsons:

Search, marketing, content and social; marketing has many fields and many experts. It’s also constantly changing. Everything from Panda and Mobilegeddon to the slow shift away from Facebook and into messaging apps has an i…
Look, I get it. Website redesigns suck. They’re time consuming, they’re costly, and they can result in a drop in traffic if you alienate old users with a new design they don’t know how to use. Why bother with a redesign when y…
I wrote this eBook with business owners in mind. There is so much fluff out there on how to rank a business locally; Yelp and Google want to charge you thousands to get in front of local customers, and SEO agencies will charge you eve…
SEO very much a nebulous concept. It’s hard to look at a piece of content and analyze just how valuable that content is. It’s hard to tell how much value changing your meta titles may be. There are so many aspects of SEO, major an…
There are many metrics you can use to judge a page. Google’s outdated, dying PageRank is one. Various backlink health checks are others. One of the most credible, these days, is the Moz-created Page Authority. How Page Author…
There comes a time in the life of every website, young or old, that they must become aware of and deal with their backlink profile. The older a site is, and the longer it has gone without this treatment, the more risk there is involve…
Panda is the gift that keeps on giving for SEOs. Those of us who are tasked with helping clients recover have an endless source of clients and income provided by Google’s quest for quality content. Unfortunately, it starts to w…
You have three options when you’re producing video, in terms of where you host it and post it. You can post it on YouTube. You can post it on not-YouTube. You can post it on your own site. A quick glance around the Internet shows you…
Do you remember being a kid, growing up in a big creaky house, afraid to move the covers at night for fear that the monsters would get you?  The monster under the bed, the monster in the closet, the monster outside the window, they w…
With the release of the most recent iteration of Penguin, many people are asking; is it possible to have a partial Penguin penalty, or is it an all-or-nothing deal?  The answer, as you might expect if you’re familiar with SEO,…