Written by James Parsons

James Parsons

James Parsons is a blogger and marketer, and is the CEO of Pagelift. When he isn’t writing at his personal blog or for HuffPo, Inc, or Entrepreneur, he is working on his next big project.

Articles written by James Parsons:

PageRank sculpting is the concept of tweaking the links in your site internally to best control the flow of PageRank from one page to another. You could identify pages on your site with high PageRank and use them to direct links to…
  From the perspective of the webmaster, color and font size doesn’t seem to have anything to do with SEO. From the perspective of the designer, SEO has very little to do with picking colors for an effective website. F…
A 301 redirect is a type of code that works in much the same way that a postal change of address form works for physical mail. It essentially tells anyone looking to visit www.example.com that the real new address is www.newexampl…
Optimizing your title tags is one of the most basic and yet most important actions you can take in an SEO plan. When you’re starting a WordPress blog, or you’re optimizing an established blog, you have a few steps to t…
Magento is an incredibly common ecommerce platform, but it suffers from a lack of default SEO optimizations. Thankfully, with a few tweaks and a couple of extensions, you can optimize your storefront to become an SEO powerhous…
If you’re just now getting into the SEO game, you may find it disheartening to see the traffic and SERPs rank of your competitors. Those who have been at it much longer than you have had plenty of time to build their audiences…
Sometimes, SEO is about the long haul. It’s a marathon that never ends, where each step is a blog post, status update or follower gained. The finish line is the always-moving number one spot in Google for as many queries as p…
For a long time, businesses have been pushing to include brand mentions in incoming content. It was always a beneficial practice to expand your brand recognition; users are more likely to convert if they recognize the company t…
Every website owner at some point wants to have a clear set of metrics regarding how popular their website is. The original measure, and still the gold standard of the SEO world, is Google’s PageRank algorithm. PageRank i…
When dealing with a negative SEO attack, a company will end up seeing its site suffer as its rankings on Google will plummet. At the same time, when noticing negative news and information about a company, a potential client will t…