Viewing all posts in "Content Marketing"
Google recently rolled out the Publisher Center as part of Google News, to help make sure they can index all new content that comes their way through sites in Google News.  If you want your site in Google News, or if your site is alr…
Content curation, done properly, can be an extremely effective solution for managing multiple blogs or a single, high volume site.  On the other hand, done poorly, you end up with a terrible site that has no original value. To u…
Google trends started ten years ago in 2004, and has done nothing but grow since its inception.  With billions of search queries made every year, Google has an incredible wealth of data on their hands.  Trends is their way of al…
The glory of the Internet is that it is truly a globally accessible network.  Anyone, whether they’re from the southern tip of Africa, the northern tundra of Russia or the deep mountains of China, can access your website.  O…
Google AdWords is an incredibly powerful tool for bringing in interested customers to purchase your products.  Used properly, you can make thousands of dollars in a day.  Used poorly, you can lose just as much.  In theory, i…
When you think of traditional, old-school marketing, what comes to mind? Sending out pamphlets in the mail, running television and radio advertisements, putting up billboards by the highway and other such techniques? Those…
Look, for a moment, at Google Penguin. The update penalizes, among other things, a link profile that looks unnatural. Unnatural, in this case, often refers to too many links coming in from the same source, or using the same unlik…
Dan Levy is Facebook’s Director of Small Business, and he’s become quite influential among those small businesses who strive to be on the cutting edge of search and marketing. Levy was one of several speakers during the Fac…
The Internet has been around for a while now, and so have Internet search engines. As time passes, those search engines – Google in particular – change the way they sort and display websites. As the algorithm changes, so do th…
At first glance, it may seem as though pay per click advertising and SEO are staunchly at odds. After all, one is about dumping money into an immediate but short-term reward, while the other is about a slow investment in ongoing gr…