Viewing all posts in "Content Marketing"
Google AdWords is an incredibly powerful tool for bringing in interested customers to purchase your products.  Used properly, you can make thousands of dollars in a day.  Used poorly, you can lose just as much.  In theory, i…
When you think of traditional, old-school marketing, what comes to mind? Sending out pamphlets in the mail, running television and radio advertisements, putting up billboards by the highway and other such techniques? Those…
Look, for a moment, at Google Penguin. The update penalizes, among other things, a link profile that looks unnatural. Unnatural, in this case, often refers to too many links coming in from the same source, or using the same unlik…
Dan Levy is Facebook’s Director of Small Business, and he’s become quite influential among those small businesses who strive to be on the cutting edge of search and marketing. Levy was one of several speakers during the Fac…
The Internet has been around for a while now, and so have Internet search engines. As time passes, those search engines – Google in particular – change the way they sort and display websites. As the algorithm changes, so do th…
At first glance, it may seem as though pay per click advertising and SEO are staunchly at odds. After all, one is about dumping money into an immediate but short-term reward, while the other is about a slow investment in ongoing gr…
As a blogger, there comes a time when you’re going to want to write posts for blogs other than the ones you own and operate. It can be very valuable to blog outside of your own sites, both to promote your own content and to build a rep…
It’s a simple question. Read any SEO blog today and you’ll find dozens of industry veterans and thought leaders telling you that the best way to rank and get noticed is to produce quality content. It’s all about the content…
Do you know where your links are coming from? Are they stacked against you? Links are an incredibly important part of SEO, and they can be tricky to get just right. Even if you’re focusing on quality links from one source, you’…
The concept of growth hacking is not new, but the name and the trend have picked up in the last y ear to reach untold heights in marketing circles. In essence, it’s simple; use creativity and agility to market in a way that works, w…