Viewing all posts in "Content Marketing"
Blogging is a lot of work. You have to create and maintain a website, making sure your design works and your platform is secure. You have to market it, anywhere you possibly can. You have to work to maintain your authority, your pos…
The Internet is made of websites both large and small. It’s like a froth of soap bubbles; some are much larger and crowd out more space than others. Many are tiny. As bloggers, most of us toil away on small sites, wishing one day to…
I’ve written a lot, on this and other sites, about ebooks. They’re powerful tools for numerous reasons, from the marketing perspective. You can share your insights, you can build a reputation, you use them to get an in with i…
It seems as though any blogger, when they reach a sufficient level of popularity or self-respect, decides it’s time to write and sell an ebook. The idea is that enough people read your blog and like your content that you might as…
In some ways, the great war of content is reaching its climax. Google set the ground rules and let webmasters play, and the arms race of escalation has reached a peak. No longer is it about the volume of content; it’s about the qua…
In the great content arms race, a high level of production and a high degree of quality are necessary to succeed. Thankfully, the world is abundant with potential writers with the knowledge, skills and vision to help bring you to…
Do you ever feel as though everyone is talking about you behind your back?  Do you wish you could hear what they’re saying, to know if it’s good or bad?  In the real world, you would have to hire a private detective or a psychic…
Google recently rolled out the Publisher Center as part of Google News, to help make sure they can index all new content that comes their way through sites in Google News.  If you want your site in Google News, or if your site is alr…
Content curation, done properly, can be an extremely effective solution for managing multiple blogs or a single, high volume site.  On the other hand, done poorly, you end up with a terrible site that has no original value. To u…
Google trends started ten years ago in 2004, and has done nothing but grow since its inception.  With billions of search queries made every year, Google has an incredible wealth of data on their hands.  Trends is their way of al…