Viewing all posts in "Content Marketing"
The modern Google algorithms are very different today than they were five or six or seven years ago. The major paradigm shift came in 2011, but despite a lack of major earth-shattering updates since, the bar has been moved time an…
Back in 2011, Google released an algorithmic update called Panda, and in the five years since, it has become one of the backbones of Google’s web search. Panda, and many of the tertiary algorithms surrounding it – t…
Modern SEO is all about high quality content. Produce excellent content and you’ll be able to watch your site rise in the rankings at a surprising pace. Slack, though, and you’ll stagnate. There are plenty of other…
The Hats are a concept taking from hacking culture. White hats are the “good guys” who hack to find vulnerabilities and help companies patch them. They’re also known as security contractors, since “…
Have you ever wondered how some of these famous entrepreneurs find time in their lives to manage three successful businesses, a satisfying personal life, multiple speaking engagements, dinners, and meetings, all while main…
If you were an SEO professional five or more years ago, one of the most important metrics you wanted to track was the PageRank of your site. PR was a huge indicator of success and quality in search performance, and it was one of the co…
Blogging is a lot of work. You have to create and maintain a website, making sure your design works and your platform is secure. You have to market it, anywhere you possibly can. You have to work to maintain your authority, your pos…
The Internet is made of websites both large and small. It’s like a froth of soap bubbles; some are much larger and crowd out more space than others. Many are tiny. As bloggers, most of us toil away on small sites, wishing one d…
I’ve written a lot, on this and other sites, about ebooks. They’re powerful tools for numerous reasons, from the marketing perspective. You can share your insights, you can build a reputation, you use them to get a…
Google trends started ten years ago in 2004, and has done nothing but grow since its inception.  With billions of search queries made every year, Google has an incredible wealth of data on their hands.  Trends is thei…
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