Viewing all posts in "Content Marketing"
Look, for a moment, at Google Penguin. The update penalizes, among other things, a link profile that looks unnatural. Unnatural, in this case, often refers to too many links coming in from the same source, or using the same unlik…
Dan Levy is Facebook’s Director of Small Business, and he’s become quite influential among those small businesses who strive to be on the cutting edge of search and marketing. Levy was one of several speakers duri…
The Internet has been around for a while now, and so have Internet search engines. As time passes, those search engines – Google in particular – change the way they sort and display websites. As the algorithm change…
At first glance, it may seem as though pay per click advertising and SEO are staunchly at odds. After all, one is about dumping money into an immediate but short-term reward, while the other is about a slow investment in ongoing gr…
As a blogger, there comes a time when you’re going to want to write posts for blogs other than the ones you own and operate. It can be very valuable to blog outside of your own sites, both to promote your own content and to build…
It’s a simple question. Read any SEO blog today and you’ll find dozens of industry veterans and thought leaders telling you that the best way to rank and get noticed is to produce quality content. It’s all abo…
Do you know where your links are coming from? Are they stacked against you? Links are an incredibly important part of SEO, and they can be tricky to get just right. Even if you’re focusing on quality links from one source, yo…
The concept of growth hacking is not new, but the name and the trend have picked up in the last y ear to reach untold heights in marketing circles. In essence, it’s simple; use creativity and agility to market in a way that wor…
Links are the highways, the connections Google uses to identify the relationship between pages. A page with no incoming links is invisible; it cannot be indexed unless submitted directly. Links are how pages are discovered, h…
To run a successful blog, you need two things: content and exposure. Content is no problem; you have plenty. You even have a regular set of readers. What you need, then, is increased exposure. How do you get more readers to share yo…