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And so, history repeats itself.  Time and again, the pattern emerges.  Google makes a move, and the reaction is extreme.  Naysayers then crawl from the woodwork to present a more rational opinion, counter to t…
In ages past, PageRank was one of the most important parts of Google’s search algorithm.  It was the core, the foundation, the center of the complex calculations that determined where in the ranks your page might fa…
Starting September 23rd and rolling out over the course of two or three weeks, Google has finally made the next big update to Panda; Panda 4.1.  Some webmasters dispute the name, given the rumbling nature of Panda’s…
When it rains, it pours, with Google.  Not only is the Penguin 3.0 algorithm update on the horizon, Panda 4.1 is fresh in the rankings.  Rolled out slowly over the past few weeks, the rankings are only just beginning to…
When Google assigns value to a particular piece of content, that value is tied to the site.  A single site with multiple writers can grow just as well, if not more easily, than a site with just one writer.  On the other ha…
Did that title perk up your interest?  Well, to start, Google doesn’t universally hate all landing pages.  In fact, by the loosest definition, any page a user enters your site through is a landing page. …
Matt Cutts is a genial, cordial and generally upbeat man in charge of Google’s webspam team and is one of the public faces of Google when a change impacting SEO happens.  His ongoing video series is always helpful for…
To experienced marketers, the title of this post is a self-evident truth. To others, it might do with a little explanation. It’s relatively common knowledge that, following Google’s guidelines, you can run a blo…
A couple months ago, amidst some of the strongest controversy over privacy to date, social activists organized Reset the Net. The goal was simple; if the government wouldn’t take action to protect the online privacy of c…
This time last year, Google was heavily pushing both Google+ and the interlaced service of Google Authorship. SEOs and marketers everywhere recommended that business owners create author profiles on Google+ to use Authorsh…