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Negative SEO started life as something of a boogeyman, with rumors everywhere but no solid evidence.  Since then, it has grown in prominence and gathered momentum, like Slenderman.  It’s no longer limited t…
Ever since Google killed off Authorship, speculation has abounded.  It all began with a quote from Eric Schmidt in his book, about a conceptual system that ties an author with a verified profile to the content they produce…
Do you remember being a kid, growing up in a big creaky house, afraid to move the covers at night for fear that the monsters would get you?  The monster under the bed, the monster in the closet, the monster outside the window, t…
Long ago, in days shrouded by the mists of memory, guest posting was one of the best ways to get a link back to your site.  You could offer up a guest post on an industry blog, demand a byline or an in-content link as your only comp…
And so, history repeats itself.  Time and again, the pattern emerges.  Google makes a move, and the reaction is extreme.  Naysayers then crawl from the woodwork to present a more rational opinion, counter to t…
In ages past, PageRank was one of the most important parts of Google’s search algorithm.  It was the core, the foundation, the center of the complex calculations that determined where in the ranks your page might fa…
Starting September 23rd and rolling out over the course of two or three weeks, Google has finally made the next big update to Panda; Panda 4.1.  Some webmasters dispute the name, given the rumbling nature of Panda’s…
When it rains, it pours, with Google.  Not only is the Penguin 3.0 algorithm update on the horizon, Panda 4.1 is fresh in the rankings.  Rolled out slowly over the past few weeks, the rankings are only just beginning to…
When Google assigns value to a particular piece of content, that value is tied to the site.  A single site with multiple writers can grow just as well, if not more easily, than a site with just one writer.  On the other ha…
Did that title perk up your interest?  Well, to start, Google doesn’t universally hate all landing pages.  In fact, by the loosest definition, any page a user enters your site through is a landing page. …