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Matt Cutts is a genial, cordial and generally upbeat man in charge of Google’s webspam team and is one of the public faces of Google when a change impacting SEO happens.  His ongoing video series is always helpful for…
To experienced marketers, the title of this post is a self-evident truth. To others, it might do with a little explanation. It’s relatively common knowledge that, following Google’s guidelines, you can run a blo…
A couple months ago, amidst some of the strongest controversy over privacy to date, social activists organized Reset the Net. The goal was simple; if the government wouldn’t take action to protect the online privacy of c…
This time last year, Google was heavily pushing both Google+ and the interlaced service of Google Authorship. SEOs and marketers everywhere recommended that business owners create author profiles on Google+ to use Authorsh…
Pigeon is a brand new search engine update rolled out by Google and named by the community. It has small businesses scrambling to retain their traffic, and it leaves business directories rolling in users. What did it do, and was i…
Fiverr debuted as a novel concept; a fixed price point of $5 for services, where anyone could offer to do anything for that price. Regulated by a free market experience, some services quickly dropped in quality, while others hav…
Thin content is an issue that comes up in discussions about Google Panda, along with the more talked-about issue of duplicate content. Google hates thin content, but there’s much argument about what, exactly makes cont…
There is much argument about link building in the SEO community, particularly now that Google seems to be clamping down on guest posting, one of the more legitimate ways to build links manually. If guest posting is out, is any for…
The last time Google released a Penguin update – at least, the last time they confirmed that a Penguin update had taken place – was in October of 2013. SEO monitors labeled it Penguin 5, as the fifth major update to the…
“What?! 5.0! We just had 4.0! Don’t tell me Google is already drawing another line in the sand.” Got your attention? No, there’s no sign of Google pushing a 5.0 update on the horizon. That doesn’…