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Cloudflare is a content delivery network, one of many on the web, and it has a variety of uses. Cloudflare themselves say their service can “protect and accelerate” any website. Is that true? Or are the darker rumor…
“Stick a fork in it: guest blogging is done.” This fateful quote from Matt Cutts is one of the most annoying modern SEO traps in marketing. Guest blogging is not a bad strategy. If you go about it the right way, it can st…
Ever since the ignoble death of Googles PageRank – the long, slow decline that left many webmasters in denial and many more looking for a valid replacement – all sorts of metrics have been springing up. You have all of the asso…
Schema.org is a type of information codification presented by Google, Microsoft, Yahoo, and Yandex. Since it’s supported by so many big players online, it’s the only real way to structure data online. The idea is…
Google has been known to be ruthless with some of their violations and the associated penalties. It’s one thing to be put in the sandbox or to be pushed down to page two, or three, or deeper in search. It’s quite enough…
Websites fall off and disappear all the time. Sometimes they linger on for years without updates, someone dutifully paying the few bucks every month to keep the domain and hosting alive, but no one caring enough to update the sit…
Many people, myself included, consider Google’s disavow tool to be a weapon of last resort. It’s the big gun you pull out when nothing else has worked. That’s not to say, however, that it should be treated lik…
The days of the oppressive force of Google Panda are over, but that doesn’t mean Panda has gone away. Quite the contrary; rather than the occasional Panda Update, Panda has been rolled into the main algorithm. It is consta…
CloudFlare is one of many CDNs available to webmasters today, and it has the ability to kick your search rankings up a notch. Used incorrectly, however, it can be detrimental just as easily. Rather than struggle to figure things…
Matt Cutts was, for a long time, essentially a rock star in the world of SEO. Not even one of the universally-beloved rock stars, either. He was more like one of those controversial rock stars, the ones a lot of people like as musici…