Viewing all posts in "SEO"
You have three options when you’re producing video, in terms of where you host it and post it. You can post it on YouTube. You can post it on not-YouTube. You can post it on your own site. A quick glance around the Internet show…
For years now, negative SEO has been a topic of fierce discussion.  Some few may still claim it doesn’t exist. Many believe it does, though it’s hard to find definitive proof.  Owners of large sites don&…
If you were to poll 100 SEO masters and ask them what the single most important factor in ranking on Google was, you’d probably get a lot of people pointing to links.  Sure, you need content to support your links, and yo…
With the release of the most recent iteration of Penguin, many people are asking; is it possible to have a partial Penguin penalty, or is it an all-or-nothing deal?  The answer, as you might expect if you’re familiar…
It’s time to set up your e-commerce website, and you want to do everything right.  You don’t want to deal with any of those painful Google penalties that hold other businesses back.  You just want to get o…
Ever since the nofollow attribute was added to the roster of usable tags, it’s caused no end of problems.  Should you nofollow this, nofollow that?  It seems like the only clear advice is to nofollow that creep…
For some, it may seem like a question out of the stone ages; does your business need a mobile version of your site to succeed?  For others, the question is simply a valid one.  They haven’t needed one so far, and th…
Conversion: the event whereby a visitor to your website becomes a paying customer, typically influenced by landing page copy, product quality, user reviews, brand trust and peer pressure. Rate: The frequency by which visito…
There are any number of reasons why a page might have multiple links to the same destination.  Perhaps a blog post and an advertisement both link to the same landing page.  Perhaps you just consider the page a good enou…
SEO is both complex and time consuming, which means there are hundreds or thousands of companies available who will happily charge you a fee to do it all for you.  Some of these companies are obvious scams, some will use blac…