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If you’re in business, you’re in it to make money. To make money today, you almost always need to have a web presence. A real web presence, not a free website thrown up on a free host and ignored. That means you need to pay attenti…
Most of the time, when we talk about web hosting for SEO purposes, we talk about having your own dedicated server. You don’t need to have an actual server in a corner in your store, of course, though some large businesses do prefe…
SSL is the Secure Socket Layer, a protocol of Internet communication that encrypts data leaving point A and decrypts it when it arrives at point B. The entire purpose of SSL certificates and HTTPS usage is to make data difficult o…
For any business, managing your reputation is important. After all, what’s marketing about other than building a brand reputation? Well, other than the product awareness and sales, anyways. Social media is great for build…
In 2011, Google introduced the Panda algorithm, changing the face of the Internet forever. Since then, businesses and websites have learned to focus on content as the foundation for any and all marketing. Everything relies on…
Search, marketing, content and social; marketing has many fields and many experts. It’s also constantly changing. Everything from Panda and Mobilegeddon to the slow shift away from Facebook and into messaging apps has an i…
It’s never a good feeling to log in to check your Google Analytics one day and see your traffic dropping. It’s even worse when you see a downward trend and have no idea why it’s happening. There’s only so much you can diagno…
Long tail keywords have long been an important part of SEO, pretty much as long as keywords have existed in the first place. The idea is simple; single word and concept keywords are too short. They have too much competition, and no…
Mobilegeddon is the latest in a long line of Google’s major algorithm updates. As with any update, it has webmasters in a frenzy, working themselves up and worrying about the ranking of their site. Well-prepared webmasters h…
Mobilegeddon is the nickname of Google’s newest Earth-shattering megabomb, a piece of technology so widespread and damaging that no webmaster can go on without dealing with the consequences. Well, that’s what you’d t…