Viewing all posts in "SEO"
Right at the tail end of 2014, Google rolled out the newest Penguin update, leading to a lot of panic and then a lot of relief. The update was the first after a year of silence, and it turned heads as many people feared it would be a majo…
A huge part of the Internet is now dedicated to commerce, and the people who own those sites are in fierce competition with one another for the finite market share available in any given industry. This means SEO is incredibly impo…
Since the Panda update in 2011, webmasters and SEO pros have increasingly moved towards the realization that the best thing you can do for a website is fill it with high quality content. This year, Searchmetrics published a mass…
It’s been common knowledge for quite some time that having a mobile site is highly beneficial. As every year passes, that benefit grows, as more and more people switch to browsing on mobile devices. Mobile devices contin…
There comes a time in the life of every website, young or old, that they must become aware of and deal with their backlink profile. The older a site is, and the longer it has gone without this treatment, the more risk there is involve…
As a blog owner, sometimes you want to take a day off and let someone else post on your blog. Guest blogging can do this very nicely, but you need to be careful; poor guest posts can hurt your SEO. When you’re reaching out to pot…
Panda is the gift that keeps on giving for SEOs. Those of us who are tasked with helping clients recover have an endless source of clients and income provided by Google’s quest for quality content. Unfortunately, it start…
You have three options when you’re producing video, in terms of where you host it and post it. You can post it on YouTube. You can post it on not-YouTube. You can post it on your own site. A quick glance around the Internet show…
For years now, negative SEO has been a topic of fierce discussion.  Some few may still claim it doesn’t exist. Many believe it does, though it’s hard to find definitive proof.  Owners of large sites don&…
If you were to poll 100 SEO masters and ask them what the single most important factor in ranking on Google was, you’d probably get a lot of people pointing to links.  Sure, you need content to support your links, and yo…