Viewing all posts in "SEO"
Look, I get it. Website redesigns suck. They’re time consuming, they’re costly, and they can result in a drop in traffic if you alienate old users with a new design they don’t know how to use. Why bother with a redesign when y…
In the past, one of the premier indicators of a website’s authority has been the presence of a large number of backlinks pointing towards that site. The rationale is simple. If you’re a good site, people will link to you, gene…
SEO very much a nebulous concept. It’s hard to look at a piece of content and analyze just how valuable that content is. It’s hard to tell how much value changing your meta titles may be. There are so many aspects of SEO, major an…
There are many metrics you can use to judge a page. Google’s outdated, dying PageRank is one. Various backlink health checks are others. One of the most credible, these days, is the Moz-created Page Authority. How Page Author…
There has been much debate ever since Facebook and Twitter made it big, whether or not Google will use social signals as a sign of SEO success. There are arguments to be made for both sides, but I’m pretty confident in saying that…
Right at the tail end of 2014, Google rolled out the newest Penguin update, leading to a lot of panic and then a lot of relief. The update was the first after a year of silence, and it turned heads as many people feared it would be a majo…
A huge part of the Internet is now dedicated to commerce, and the people who own those sites are in fierce competition with one another for the finite market share available in any given industry. This means SEO is incredibly impo…
Since the Panda update in 2011, webmasters and SEO pros have increasingly moved towards the realization that the best thing you can do for a website is fill it with high quality content. This year, Searchmetrics published a mass…
It’s been common knowledge for quite some time that having a mobile site is highly beneficial. As every year passes, that benefit grows, as more and more people switch to browsing on mobile devices. Mobile devices continue to…
There comes a time in the life of every website, young or old, that they must become aware of and deal with their backlink profile. The older a site is, and the longer it has gone without this treatment, the more risk there is involve…