Viewing all posts in "SEO"
One of the biggest and most enduring search ranking factors is the link. Links have been important since the very dawn of search engines, and I can guarantee they will be important for as long as search engines exist. Links are the…
There are three options for installing a forum on your site. We’ve already written about reasons why you might want to create a forum for your site, so I won’t cover them here again. Instead, let’s just assume…
Forums are a contentious issue in SEO. Many people figure that their heyday is long passed. Many more recognize that they have a role in online social interaction, but that they aren’t very good for marketing. Some hold ou…
HTTPS, the secure version of internet traffic, is growing in usage around the world. There are a lot of benefits to using it, but also some drawbacks. Should you switch your site? Should you switch only parts of your site? LetR…
Amp pages are a type of page created using rules from the AMP system. AMP stands for the Accelerated Mobile Pages project, which is spearheaded by Google and a coalition of other entities attempting to make the web a better place f…
Two elements of web usage are often the source of controversy. Bounce rate and click through rate are both simple to understand, with some complexity that some people don’t realize exists. The real question, though, is d…
The thing about search engine optimization (SEO) is that, as the years march on, it gets both smarter and harder. Smarter in the sense that Google consistently releases updates to its search system to make the results more intel…
Google search results used to be an impartial and objective list of the most valuable items they could find for a given query, based on factors like the number of links and the number of times keywords were mentioned in the text. Ho…
This is one tricky question to answer. Google naturally wants to promote the use of their ad programs, because it gets them a larger market share and it gives them more money to play with. On the other hand, they have a strict “…
WordPress has a lot of quirks and settings you can tweak and change in order to boost your SEO. Some of them are simple changes, some might involve some tricky tweaks, and some are best done before you’ve posted a single piec…