Viewing all posts in "SEO"
YouTube is difficult to use for a lot of brands, particularly small businesses. One problem is simply the types of content on the site, and what people are generally using it for. They want to find music, movies, short films, and v…
Hidden text is one of the oldest black hat SEO techniques in the book. Anyone old enough to have been browsing the web in the early 00s, when Google was big but their algorithm was much less refined, you would probably remember all o…
Search marketing is one of those industries where there are a million different ways to spend money. You might go into it thinking you have a fairly large budget, but by the time you’ve paid for a dozen different tools, some…
The modern consumer doesn’t make a purchase without investigation. We all go through the same sort of process. We come up with a list of options to solve a problem we have, then we start searching for reviews of each of them.…
If you’ve been running a blog for a while, you’ve probably encountered emails send via your contact system or through whatever public email you have listed. They’ll have a variety of subject lines and text i…
Not all that long ago, Google announced that site speed was going to be a search ranking factor. After that, they announced that mobile friendliness was also a ranking factor, and likely a more important one. After all, an increa…
The third version of Google’s much-maligned Penguin algorithm was released back at the end of 2014. Since then, we have enjoyed relatively stable search results, at least where links are concerned. That all changed a fe…
If I asked you to name one thing that every good website has, which you don’t notice, but you miss if it’s not on a site, what might you say? One of the top things that comes to mind for me is interlinking within the site. I…
There’s a lot of debate on this topic on SEO forums around the web, and there has been for quite some time. Google Analytics is without a doubt a great tool with lots of features and great value for any marketer. Howeve…
One of the biggest and most enduring search ranking factors is the link. Links have been important since the very dawn of search engines, and I can guarantee they will be important for as long as search engines exist. Links are the…