Viewing all posts in "SEO"
Do you have a site search on your site? An eCommerce site may have a product search, but what you really need is a custom site search for your blog and website content. No matter how much faith you put in your navigation, no matter how…
Sometimes, you want to post content to the Internet, but you don’t want Google to find it. There are any number of reasons to want to hide content, many of them perfectly legitimate. Unfortunately, many of the methods for hidin…
Much of what goes on in the SEO industry comes from reacting to Google’s algorithm and the changes they make to it over time. In order to measure how Google changes, and to gain some idea of what they change beyond what they simply…
Retina display is a modern keyword from Apple, introduced along with the iPhone 4. The goal of the retina display is to produce an image that includes so many pixels in such a small space that the human eye cannot detect individual…
To those with a passing knowledge of SEO gleaned from cursory searches of the last decade of search engine advice, the phrase “hidden text” is terrifying. It conjured images of invisible keyword lists and strict Google pen…
Perhaps the biggest single flaw with modern SEO is old SEO from the past. SEO professionals know how to promote their articles, and older articles tend to stay high in the rankings. The problem with this, as any SEO knows, is that t…
Two measurements of a site are often thrown around as important metrics for your site to work on improving. One of these is the Google-created and measured PageRank. The other is the third-party Moz creation, Domain Authority.…
Magento is an incredibly common ecommerce platform, but it suffers from a lack of default SEO optimizations. Thankfully, with a few tweaks and a couple of extensions, you can optimize your storefront to become an SEO powerhous…
Ecommerce product pages are some of the hardest hit pages in Google’s Panda series of updates. They serve their purpose, but they often fall short of the quality standards set by the search engines. Their content is thin and th…
Traffic and usage statistics are important for a few reasons. They help you learn how popular your blog is, compared to others in your niche. Detailed statistics show you where on your site users are visiting and what they’re d…