Viewing all posts in "SEO"
Using a sitemap can help Google find its way throughout your site to make sure every page is indexed.  It can also give you a table of contents, if you skin it for human consumption.  They’re versatile tools, but…
By default, WordPress – both the .com and .org versions – don’t support bilingual or multilingual versions of a blog.  If you want to cater to more than one language, such as a Canadian site using French…
Images are a critical part of running an effective website, but very little of that has to do with SEO.  The reason for that is because Google and the other search engines cannot parse the content of an image.  Oh, they&…
Over the last few decades, the Internet has changed quite a bit.  One of the most heavily changed aspects of the web have been meta tags.  Today, some meta tags are essential to the proper functioning of your site.&nbs…
Over the last few years, Google has been building more and more personalization into the search results.  This is both a good thing and a bad thing.  It’s good, for users, because they have a higher chance of com…
Pay per click advertising is a true test of your website’s ability to convert users who visit it with little to go on.  Any click that doesn’t convert is money lost.  What happens, then, if an enterprisin…
In the wake of serial breaches of Internet security around the world, and with the high profile revelation of spying from the NSA, a huge number of important and influential websites started the campaign called Reset the Net.&n…
The header tag, more properly known as the heading elements, are a series of html elements that denote the importance of the content between them.  For years, the only heading tags relevant to SEO have been H1 and, to a lesse…
Links are important to SEO, both as positives and as negatives. Using links properly is a huge boon. Using them poorly can earn you some serious penalties and loss of trust. This makes webmasters understandably paranoid about h…
The two biggest names in search penalties for the last several years are Panda and Penguin. These normally-kindly animals see the Internet in black and white; they have rules they follow, and if you break them, your ranking goes…