Viewing all posts in "SEO"
Much of what goes on in the SEO industry comes from reacting to Google’s algorithm and the changes they make to it over time. In order to measure how Google changes, and to gain some idea of what they change beyond what they si…
Retina display is a modern keyword from Apple, introduced along with the iPhone 4. The goal of the retina display is to produce an image that includes so many pixels in such a small space that the human eye cannot detect individual…
To those with a passing knowledge of SEO gleaned from cursory searches of the last decade of search engine advice, the phrase “hidden text” is terrifying. It conjured images of invisible keyword lists and strict G…
Perhaps the biggest single flaw with modern SEO is old SEO from the past. SEO professionals know how to promote their articles, and older articles tend to stay high in the rankings. The problem with this, as any SEO knows, is that t…
Two measurements of a site are often thrown around as important metrics for your site to work on improving. One of these is the Google-created and measured PageRank. The other is the third-party Moz creation, Domain Authority.…
Magento is an incredibly common ecommerce platform, but it suffers from a lack of default SEO optimizations. Thankfully, with a few tweaks and a couple of extensions, you can optimize your storefront to become an SEO powerhous…
Ecommerce product pages are some of the hardest hit pages in Google’s Panda series of updates. They serve their purpose, but they often fall short of the quality standards set by the search engines. Their content is thin a…
Traffic and usage statistics are important for a few reasons. They help you learn how popular your blog is, compared to others in your niche. Detailed statistics show you where on your site users are visiting and what they&rsquo…
SSL is the most common form of security for the web. You see it when a website complains about lacking the proper certificates. You see it with the lock icon in your browser status bar when you visit a secured site. You see it in the UR…
In the early days of Google Panda, duplicate content became public enemy number one. Sites of all stripes, in all color hats, found themselves face with penalties for low quality content, scraped content or duplicate content.…