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Two measurements of a site are often thrown around as important metrics for your site to work on improving. One of these is the Google-created and measured PageRank. The other is the third-party Moz creation, Domain Authority.…
Magento is an incredibly common ecommerce platform, but it suffers from a lack of default SEO optimizations. Thankfully, with a few tweaks and a couple of extensions, you can optimize your storefront to become an SEO powerhous…
Ecommerce product pages are some of the hardest hit pages in Google’s Panda series of updates. They serve their purpose, but they often fall short of the quality standards set by the search engines. Their content is thin a…
Traffic and usage statistics are important for a few reasons. They help you learn how popular your blog is, compared to others in your niche. Detailed statistics show you where on your site users are visiting and what they&rsquo…
SSL is the most common form of security for the web. You see it when a website complains about lacking the proper certificates. You see it with the lock icon in your browser status bar when you visit a secured site. You see it in the UR…
In the early days of Google Panda, duplicate content became public enemy number one. Sites of all stripes, in all color hats, found themselves face with penalties for low quality content, scraped content or duplicate content.…
If you’re just now getting into the SEO game, you may find it disheartening to see the traffic and SERPs rank of your competitors. Those who have been at it much longer than you have had plenty of time to build their audiences…
It happens to everyone. Users come to your site, they look around for a moment, then they leave. They bounce off your page and back to the search engine. Some convert, some explore, many do neither. This is a scary thought for many m…
Webmasters looking to optimize their site for SEO leave no stone unturned. Everything is a potential vector for site improvement, from the pixel height of the navigation links to the hex color code of the call to action buttons.…
Sometimes, SEO is about the long haul. It’s a marathon that never ends, where each step is a blog post, status update or follower gained. The finish line is the always-moving number one spot in Google for as many queries as p…