Viewing all posts in "SEO"
We all dream of being able to do everything right the first time, but it’s not always possible. In the world of business, this is more true than anywhere else. Starting a business is all about making mistakes, correcting yo…
It’s a showdown between heavyweights. Yoast in one corner, All in One in the other. They’re both powerhouses in the WordPress SEO scene. They’re both huge, robust plugins with dozens of valuable SEO featur…
Optimizing your title tags is one of the most basic and yet most important actions you can take in an SEO plan. When you’re starting a WordPress blog, or you’re optimizing an established blog, you have a few steps to t…
Often times, when your site dramatically decreases in search ranking overnight, it’s because you’ve been hit with a Google penalty for something you’ve done. It might be the ad-to-content ratio. It might…
With Google’s tame Panda on the prowl, it’s always possible that your site may wake up one day penalized by the dreaded algorithm. A high search ranking lost overnight. Panic at the office as you search for what went…
Do you have a site search on your site? An eCommerce site may have a product search, but what you really need is a custom site search for your blog and website content. No matter how much faith you put in your navigation, no matter how…
Much of what goes on in the SEO industry comes from reacting to Google’s algorithm and the changes they make to it over time. In order to measure how Google changes, and to gain some idea of what they change beyond what they si…
Retina display is a modern keyword from Apple, introduced along with the iPhone 4. The goal of the retina display is to produce an image that includes so many pixels in such a small space that the human eye cannot detect individual…
To those with a passing knowledge of SEO gleaned from cursory searches of the last decade of search engine advice, the phrase “hidden text” is terrifying. It conjured images of invisible keyword lists and strict G…
Two measurements of a site are often thrown around as important metrics for your site to work on improving. One of these is the Google-created and measured PageRank. The other is the third-party Moz creation, Domain Authority.…