Viewing all posts in "SEO"
When we talk about social bookmarking sites, we think of the big names, like Digg, Reddit, and Delicious. The thing is, there way, way more than just these big names. Most of them aren’t as large, of course. They don’…
One of the best little beneficial changes you can make to your website, for the sake of user navigation and for Google ranking, is to implement breadcrumbs. And no, I’m not talking about eating a toasted sandwich over your…
There’s a bit of a pervasive myth in SEO that there are 200 factors that Google uses to determine search ranking. This is a very misleading claim, but it’s also a very clickbait-style headline. After all, that’s why the big…
Since 2011, Google has placed an ever-higher emphasis on the quality of the content on your site. It’s sort of a turning point in the quality versus quantity debate that raged for years. Before, you could rank a site quite well j…
One of the marketing techniques we’ve mentioned on this blog before is the idea of infographic marketing. We’ve talked about using StumbleUpon to grow graphics, among other things. One aspect about marketing that I tend t…
Traffic is great, but links are better. A hit is just a hit, but a link is a source for many more hits, from dozens to millions depending on the source of the link. That’s where StumbleUpon comes in. Stumble actually has a surprisi…
Throughout all of history, when it comes to Google search, one of the core pillars of your ranking has been your link profile. As years pass, the value and meaning of that profile has changed, though, and that makes for a complicat…
If you’re in business, you’re in it to make money. To make money today, you almost always need to have a web presence. A real web presence, not a free website thrown up on a free host and ignored. That means you need to pay attenti…
Most of the time, when we talk about web hosting for SEO purposes, we talk about having your own dedicated server. You don’t need to have an actual server in a corner in your store, of course, though some large businesses do prefe…
SSL is the Secure Socket Layer, a protocol of Internet communication that encrypts data leaving point A and decrypts it when it arrives at point B. The entire purpose of SSL certificates and HTTPS usage is to make data difficult o…