Viewing all posts in "SEO"
Images are a critical part of running an effective website, but very little of that has to do with SEO.  The reason for that is because Google and the other search engines cannot parse the content of an image.  Oh, they’re cert…
There are many things that can play against you in your Google search rankings.  You might face content scrapers, bad incoming links, negative SEO or social media outrage.  Through it all, however, nothing hurts you more tha…
When Google makes a move, it tends to take one of three forms.  There are the natural changes, the result of the evolving algorithm adjusting the ranks of sites based on their content, value and presence online.  There are the a…
The question of the color of hat that rests atop the head of guest posting is one that requires a surprising amount of history to truly answer.  If you’re familiar with the hats and the history of guest posts, you can safely skip…
When you’re trying to grow a website, one of the strongest signals you can receive is a quality backlink.  Yet so many webmasters have an aversion to linking out to other domains, other websites.  They feel as though linkin…
Over the last few decades, the Internet has changed quite a bit.  One of the most heavily changed aspects of the web have been meta tags.  Today, some meta tags are essential to the proper functioning of your site.  Others are i…
Over the last few years, Google has been building more and more personalization into the search results.  This is both a good thing and a bad thing.  It’s good, for users, because they have a higher chance of coming across con…
Pay per click advertising is a true test of your website’s ability to convert users who visit it with little to go on.  Any click that doesn’t convert is money lost.  What happens, then, if an enterprising web designer chan…
In the wake of serial breaches of Internet security around the world, and with the high profile revelation of spying from the NSA, a huge number of important and influential websites started the campaign called Reset the Net. …
SEO is an industry that is always on the move.  What works today might not work tomorrow, and it may not have been an effective strategy yesterday.  Techniques change.  Tools evolve.  Rules build upon rules.  If you’re g…