Viewing all posts in "SEO"
There are any number of reasons why a page might have multiple links to the same destination.  Perhaps a blog post and an advertisement both link to the same landing page.  Perhaps you just consider the page a good enough resour…
SEO is both complex and time consuming, which means there are hundreds or thousands of companies available who will happily charge you a fee to do it all for you.  Some of these companies are obvious scams, some will use black hat…
Time and again, experienced webmasters will warn newbies away from black hat techniques.  They don’t work, they cause problems, Google will catch you sooner or later.  It’s all true.  Black hat techniques are dangero…
The Nofollow attribute is a powerful SEO tool with some legitimate applications, but it’s often frequently misunderstood and misused.  How does it work and how should you use it properly? Google and Links as Votes The way Go…
Negative SEO is an interesting concept.  It’s been around in some form or another since 2007, but Google has only recently started acknowledging that it may be a problem.  Meanwhile, webmasters around the world are heavil…
In most circumstances, a 404 error page on your site is bad thing.  It means a page didn’t load, a page moved without redirect or a page is broken in some way.  In some cases, it means a mistyped link is pointing to a bad page.  Al…
Somewhere in the neighborhood of ten years ago, Macromedia’s Flash was an extremely popular tool for doing just about anything.  Flash animations were all the rage.  Games of varying quality, from button-based choose-y…
Everything written about SEO hinges on one thing; your page being indexed.  If your page isn’t in the Google index, it’s not going to earn a quality score, a PageRank or anything else.  You can put every white hat technique…
In the world of SEO, there are a number of threats to be aware of as you grow.  There are all the missteps you can make to get on the bad side of the search engines.  There are all of the ways you can be undercut or damaged by SEO practit…
A couple months ago, at the beginning of August, Google made an announcement deeply in line with ongoing privacy and security concerns.  In the wake of large data breaches such as Target and Home Depot, along with the Reset the N…