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The Big Three social media networks used by marketers are Facebook, Twitter and Google+. The first two have copious amounts of documentation, but sometimes it seems as though Google+ is under-utilized. It doesn’t have all t…
The Google Sandbox is a concept that’s been around for over ten years. It was initially created to describe the phenomenon where websites would struggle to rank for months after any sort of bad SEO actions were penalized, even…
From the very beginning, Google – and other search engines that followed, grew, and lived or died – needed some way to find pages to index. At the start, Google used manual feeding with a staff of employees. With the size and sc…
Backlinks are one of the most high-risk, high-reward aspects of SEO. On one hand, you have the reward; a high ranking in Google that’s nearly impossible to dislodge. A site, once it has reached the stage of trusted authority, b…
Return on Investment, or ROI, is a long-lived and venerable marketing buzzword. It has always been easy to calculate and it’s been a great measurement of how effective a particular method of advertising has been. You send out…
As of April 2014, comScore reports that Bing pulls in a full 18.7 percent of all United States search traffic. That’s 3.5 billion web search queries. How many of those would be relevant to your site? Yes, Google tops that number…
Optimizing an online store is an uphill battle. You’re already suffering from the large number of thin pages, the easily missed duplicate content, the issues of eCommerce platform configuration and the fierce competition…
Matt Cutts has declared guest blogging for SEO dead, and a whole host of SEOs never got past the title to read his clarifications. Guest blogging, yes, was getting very spammy. It was also difficult to do properly. That said, it is…
With the recent removal of profile pictures from Google search results, many have declared the Authorship experiment to be over. Dead, done, scratched out, ended, it’s ready to be buried in the history books along with dozen…
SEO is one of those business expenses you just need to plan for. It’s not something you can get away with doing on the cheap. It’s important for any online business to make use of search optimization for maximized exposure, bu…