Viewing all posts in "SEO"
Since 2011, Google has placed an ever-higher emphasis on the quality of the content on your site. It’s sort of a turning point in the quality versus quantity debate that raged for years. Before, you could rank a site quite w…
One of the marketing techniques we’ve mentioned on this blog before is the idea of infographic marketing. We’ve talked about using StumbleUpon to grow graphics, among other things. One aspect about marketing th…
Traffic is great, but links are better. A hit is just a hit, but a link is a source for many more hits, from dozens to millions depending on the source of the link. That’s where StumbleUpon comes in. Stumble actually has a surp…
Throughout all of history, when it comes to Google search, one of the core pillars of your ranking has been your link profile. As years pass, the value and meaning of that profile has changed, though, and that makes for a complicat…
If you’re in business, you’re in it to make money. To make money today, you almost always need to have a web presence. A real web presence, not a free website thrown up on a free host and ignored. That means you need to pa…
Most of the time, when we talk about web hosting for SEO purposes, we talk about having your own dedicated server. You don’t need to have an actual server in a corner in your store, of course, though some large businesses do p…
SSL is the Secure Socket Layer, a protocol of Internet communication that encrypts data leaving point A and decrypts it when it arrives at point B. The entire purpose of SSL certificates and HTTPS usage is to make data difficult o…
For any business, managing your reputation is important. After all, what’s marketing about other than building a brand reputation? Well, other than the product awareness and sales, anyways. Social media is great for b…
In 2011, Google introduced the Panda algorithm, changing the face of the Internet forever. Since then, businesses and websites have learned to focus on content as the foundation for any and all marketing. Everything relies on…
Search, marketing, content and social; marketing has many fields and many experts. It’s also constantly changing. Everything from Panda and Mobilegeddon to the slow shift away from Facebook and into messaging apps ha…