Viewing all posts in "SEO"
One of the oldest debates in SEO is whether to put a blog on a subdomain or a subdirectory. Despite being and old debate, many people are still asking the question. This is, in part, due to the old running flaw with SEO itself; too muc…
One interesting technology you can use on your website is the heatmap. Heatmaps are used in life to track the flow of people; where they go, what paths they take, where they avoid and so on. It’s used in multiplayer video games fo…
With Google’s tame Panda on the prowl, it’s always possible that your site may wake up one day penalized by the dreaded algorithm. A high search ranking lost overnight. Panic at the office as you search for what went wrong. Th…
Do you have a site search on your site? An eCommerce site may have a product search, but what you really need is a custom site search for your blog and website content. No matter how much faith you put in your navigation, no matter how…
Sometimes, you want to post content to the Internet, but you don’t want Google to find it. There are any number of reasons to want to hide content, many of them perfectly legitimate. Unfortunately, many of the methods for hidin…
Much of what goes on in the SEO industry comes from reacting to Google’s algorithm and the changes they make to it over time. In order to measure how Google changes, and to gain some idea of what they change beyond what they simply…
Retina display is a modern keyword from Apple, introduced along with the iPhone 4. The goal of the retina display is to produce an image that includes so many pixels in such a small space that the human eye cannot detect individual…
To those with a passing knowledge of SEO gleaned from cursory searches of the last decade of search engine advice, the phrase “hidden text” is terrifying. It conjured images of invisible keyword lists and strict Google pen…
Perhaps the biggest single flaw with modern SEO is old SEO from the past. SEO professionals know how to promote their articles, and older articles tend to stay high in the rankings. The problem with this, as any SEO knows, is that t…
Two measurements of a site are often thrown around as important metrics for your site to work on improving. One of these is the Google-created and measured PageRank. The other is the third-party Moz creation, Domain Authority.…