Viewing all posts in "SEO"
The two biggest names in search penalties for the last several years are Panda and Penguin. These normally-kindly animals see the Internet in black and white; they have rules they follow, and if you break them, your ranking goes…
Of all the many and varied link schemes across the history of the Internet, none is so close to, and yet so far from, a legitimate strategy as the private blog network. What is a PBN, how does one work and how can you tell if a blog is par…
Web forums may seem like an Internet trend from half a dozen years ago, but they’re alive and well today. Niche web forums maintain dedicated groups of users well beyond the relevance of their niche. Some forums continue to gro…
In grade school, gossip is a big deal. You go through a range of emotions when you hear that phrase; so-and-so was talking about you! What were they saying? Was it good, was it insulting, was it outright untrue? In the business worl…
Over the last year or two, there has been a bit of a shift in the way web marketers look at link building. Specifically, the phrase itself has become tarnished. Talk about link building today is hushed, whispered, as if it’s some…
SEO is a complex, ever-changing industry and it’s a full-time job just keeping up with the changes. Learning it all from scratch, figuring out how to apply it to your site and keeping ahead of the curve when it comes to updates is…
The Panda and Penguin updates have done a lot to completely change the face of search, generally for the better. It’s created a lot more work for webmasters and put a heavy burden of quality on content producers, but the result …
Much has been said in recent months about the final death of guest blogging for SEO, ever since Matt Cutts wrote a piece on his blog about how guest posts are dead. He since clarified that it’s the intent, not the method, that’s…
There are two competing views of black hat SEO online. The first is to avoid it at all costs; it will result in irreparable damage to your site and reputation as a webmaster. The second is that it’s perfectly acceptable to underm…
Google Pigeon is the newest in a long line of algorithmic updates to the search engine, and it has small businesses in a frenzy. It is primarily of interest to businesses with local physical location; online-only businesses are…