Viewing all posts in "SEO"
Virtually everyone who has run a website for more than a year has experienced a dramatic and sudden decrease in traffic, which is usually accompanied by a drop in search ranking. When Google drives 80% or more of your traffic, it&…
Squarespace is one of many web hosting and site building systems available. It’s also very popular amongst certain industries, notably musicians, artists, small restaurants, and photographers, though they have a st…
Keyword research is near essential for creating a successful blog, and it will always remain incredibly important. Even as Google attempts to wrest control away from the humble keyword, the very nature of language and communi…
YouTube is difficult to use for a lot of brands, particularly small businesses. One problem is simply the types of content on the site, and what people are generally using it for. They want to find music, movies, short films, and v…
Hidden text is one of the oldest black hat SEO techniques in the book. Anyone old enough to have been browsing the web in the early 00s, when Google was big but their algorithm was much less refined, you would probably remember all o…
Search marketing is one of those industries where there are a million different ways to spend money. You might go into it thinking you have a fairly large budget, but by the time you’ve paid for a dozen different tools, some…
The modern consumer doesn’t make a purchase without investigation. We all go through the same sort of process. We come up with a list of options to solve a problem we have, then we start searching for reviews of each of them.…
If you’ve been running a blog for a while, you’ve probably encountered emails send via your contact system or through whatever public email you have listed. They’ll have a variety of subject lines and text i…
Not all that long ago, Google announced that site speed was going to be a search ranking factor. After that, they announced that mobile friendliness was also a ranking factor, and likely a more important one. After all, an increa…
The third version of Google’s much-maligned Penguin algorithm was released back at the end of 2014. Since then, we have enjoyed relatively stable search results, at least where links are concerned. That all changed a fe…