Viewing all posts in "SEO"
A couple months ago, at the beginning of August, Google made an announcement deeply in line with ongoing privacy and security concerns.  In the wake of large data breaches such as Target and Home Depot, along with the Reset the N…
The recent rollout of Panda 4.1 shook up the Internet, but it’s just one more in a long, long line of algorithmic updates pushing websites in a more usable, reliable direction.  As with any change in rules, there are people who…
First released a few years back, Penguin has been the second most feared and hated Google algorithm update, behind the ferocious Panda.  Panda, however, necessitates a relatively minor readjustment in the quality level of a…
Using a sitemap can help Google find its way throughout your site to make sure every page is indexed.  It can also give you a table of contents, if you skin it for human consumption.  They’re versatile tools, but all too many pe…
Denial of service attacks, or more typically, distributed denial of service attacks (DDoS attacks) are one of the most common types of virtual terrorism and attempted hacking online.  What are they, how do they work, how do th…
Landing pages get a bad rap from webmasters worried about how Google sees the world.  This is no doubt in part because of the nature of the landing page; a streamlined, pared-down page that emphasizes keywords and product sales…
By default, WordPress – both the .com and .org versions – don’t support bilingual or multilingual versions of a blog.  If you want to cater to more than one language, such as a Canadian site using French or a dual Spanish-E…
Images are a critical part of running an effective website, but very little of that has to do with SEO.  The reason for that is because Google and the other search engines cannot parse the content of an image.  Oh, they’re cert…
There are many things that can play against you in your Google search rankings.  You might face content scrapers, bad incoming links, negative SEO or social media outrage.  Through it all, however, nothing hurts you more tha…
When Google makes a move, it tends to take one of three forms.  There are the natural changes, the result of the evolving algorithm adjusting the ranks of sites based on their content, value and presence online.  There are the a…