Viewing all posts in "SEO"
One of the big fears with modern SEO is the issue of duplicate content. When Panda rolled out in 2011, one of the first things it tore from the search results was the prolific presence of web shops with hundreds or thousands of produ…
SEO has existed in some form or another since the very beginning of search engines. As long as there has been a way to display websites in sequential order, there have been people trying to figure out how to get their sites to the top…
These days, it’s surprisingly easy to set up a web store. As a reseller, you don’t even need to handle product inventories yourself; you just set up a store and rely on someone else to handle distribution. Whether you’re in…
Negative SEO has been a problem, a thorn in the sides of many webmasters, and the online death of no small number of sites, for several years now. Google has taken a few steps towards solving the problem, but it still remains. Negat…
Across the internet, when Panda 4.0 was rolled out, people noticed a shift in their rankings. Many went down, of course. Some, surprisingly, went up – an effect of the slackened penalties for small businesses. Still others no…
Link penalties – or any penalty for that matter – have a way of sticking around long past their welcome. Once you’ve been penalized, it’s difficult to build back up to the level of traffic you had before. Even if you cl…
SEO is torn into two worlds. There’s the world of the users, and the world of the robots. The users like content with value, but they don’t care about the formatting of links, the keyword density or the background infrastruct…
PageRank sculpting is the concept of tweaking the links in your site internally to best control the flow of PageRank from one page to another. You could identify pages on your site with high PageRank and use them to direct links to…
Over the last two years, Matt Cutts has been a leading spokesman for the death of guest blogging. His post from January – The decay and fall of guest blogging for SEO – is widely cited as the turning point where guest posting tur…
AdWords can be a great source of incoming leads and conversions, but only if it’s done properly. You can, of course, dump hundreds of dollars into a campaign every month. If done well, you’d even see a return from that high inv…