Viewing all posts in "SEO"
Google Pigeon – named such by professional SEOs, not Google themselves – is a new algorithm update that targets local business search results, tweaking how businesses appear and where business directories sit in the rank…
IF you’ve ever read an article about coming up with ideas for content, you may have come across the advice to use – or stay away from – controversy. It’s a risky move. A business relies on its online reputation. Publishing…
SEO is such a critical part of success online today that, when you’re thinking about redesigning your site, you have no excuse not to consider it from the ground up. Some site factors you can only change in a redesign are still im…
Remember how, a few short years ago, everyone would tell you; if you don’t have a website, you’re doing your business a disservice? How a website is essential to gaining a whole new market, a wider audience of people willing t…
The Internet does not have an assigned dominant language or nationality. It is, by definition, a global edifice. The World Wide Web is global, but it’s very easy for businesses to fall into the trap of forgetting about interna…
The Big Three social media networks used by marketers are Facebook, Twitter and Google+. The first two have copious amounts of documentation, but sometimes it seems as though Google+ is under-utilized. It doesn’t have all t…
The Google Sandbox is a concept that’s been around for over ten years. It was initially created to describe the phenomenon where websites would struggle to rank for months after any sort of bad SEO actions were penalized, even…
From the very beginning, Google – and other search engines that followed, grew, and lived or died – needed some way to find pages to index. At the start, Google used manual feeding with a staff of employees. With the size and sc…
Backlinks are one of the most high-risk, high-reward aspects of SEO. On one hand, you have the reward; a high ranking in Google that’s nearly impossible to dislodge. A site, once it has reached the stage of trusted authority, b…
Return on Investment, or ROI, is a long-lived and venerable marketing buzzword. It has always been easy to calculate and it’s been a great measurement of how effective a particular method of advertising has been. You send out…