Viewing all posts in "SEO"
Over the last year or two, there has been a bit of a shift in the way web marketers look at link building. Specifically, the phrase itself has become tarnished. Talk about link building today is hushed, whispered, as if it’s…
SEO is a complex, ever-changing industry and it’s a full-time job just keeping up with the changes. Learning it all from scratch, figuring out how to apply it to your site and keeping ahead of the curve when it comes to updat…
The Panda and Penguin updates have done a lot to completely change the face of search, generally for the better. It’s created a lot more work for webmasters and put a heavy burden of quality on content producers, but the res…
Much has been said in recent months about the final death of guest blogging for SEO, ever since Matt Cutts wrote a piece on his blog about how guest posts are dead. He since clarified that it’s the intent, not the method, that…
There are two competing views of black hat SEO online. The first is to avoid it at all costs; it will result in irreparable damage to your site and reputation as a webmaster. The second is that it’s perfectly acceptable to un…
Google Pigeon is the newest in a long line of algorithmic updates to the search engine, and it has small businesses in a frenzy. It is primarily of interest to businesses with local physical location; online-only businesses are…
Google Sitelinks are a strange, automated and entirely arcane aspect of search that has changed several times over the years, resulting in its variation from tiny one-line links to half-page jumbo links, all of which are seemi…
Tiered link building is among one of the most persistent and tenacious forms of gray/black hat SEO on the Internet. The core concept has been around for over a decade, and while it has had its ups and downs, it’s still potent…
Google Analytics is a powerful reporting tool, recording the people and entities that visit your site and what they do while they’re there. There’s just one problem; robots. Robots ruin everything. Or, rather, r…
Links are the blood vessels, the highways, the synapses of the Internet. They are how Google discovers new sites and ranks existing sites. They’re how users find their way from one place to the next, if they don’t kn…