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Whether you are just really getting started with your social media marketing, or you want to expand your followers (as you always should be), one technique that can help is to steal the followers from your competition. If you are…
Many people claim social media is excellent for businesses, but they take it as a given and go on to explain how to use it. Why is social media so excellent as a marketing tool? The Breadth of Social Audiences Business is a game of num…
Common advice for business, both on this site and off, could be likened to a giant flashing billboard with the words “use social media” in all caps, blinking, forever. It’s not subtle and it rarely displays t…
Twitter has been building activity steadily for nearly a decade, and with any service that old, it becomes harder and harder to find a username you want. There may be any of a dozen reasons you want a username that’s already…
Over the last few months, Facebook has been gradually decreasing the amount of organic reach any particular business can access without paid service. Even with paid exposure, reach for any given post is still low. While some ma…
If you were to run a Google search for the title of this blog post, you would find the front page full of posts about how social media is essential to web success. Vary the search terms and you’ll find a whole range of articles d…
Google has made a number of announcements recently that have people watching the fate of Google+. The social media platform has fought long and hard to climb to its current position as number two amongst social sites, but in doin…
Social media sites are great for gathering an audience, but they do more than just give you the additional exposure and reputation you need to succeed online. You can also use them for other tasks, from content promotion to link b…
In the past, Google has flip-flopped on the idea of social signals as park of the ranking. Matt Cutts has said before – way back in 2010 – that social signals did indeed have an impact. To this day, webmasters still ope…
Reviews are incredibly important to your business. They influence customer decisions in a number of ways. This includes both positive and negative reviews. Positive reviews may be sponsored or false, while no business will p…