Published today in SEO by James Parsons

SEO very much a nebulous concept. It’s hard to look at a piece of content and analyze just how valuable that content is. It’s hard to tell how much value changing your meta titles may be. There are so many aspects of SEO, major and minor, it becomes hard to quantify and measure. Therefore, measuring the long-term cost-benefit ratio for an SEO plan is a matter of setting goals, monitoring costs and benefits, and comparing numbers as you go.
Setting Goals
The first step to measuring the efficacy of your SEO plan is to set goals. If you have reasonable goals and you don’t meet them in a reasonable amount of time, or with a reasonable amount of expense, you need to step back and re-evaluate what you’re doing.
Set some short-term goals, some long-term goals, and some in between. Make sure these goals are reasonable for the time frame. No “I want a million followers by this time next year” when you have 100 right now. Make sure they are also concrete. Don’t say you want doubled growth; say you want to be doing $10,000 in weekly sales.
You also need to make sure your goals are measureable. If you can’t put down a concrete number now, and a concrete num…

Read our latest article
SEO is a complex, ever-changing industry and it’s a full-time job just keeping up with the changes. Learning it all from scratch, figuring out how to apply it to your site and keeping ahead of the curve when it comes to updat…
The Panda and Penguin updates have done a lot to completely change the face of search, generally for the better. It’s created a lot more work for webmasters and put a heavy burden of quality on content producers, but the res…
A couple months ago, amidst some of the strongest controversy over privacy to date, social activists organized Reset the Net. The goal was simple; if the government wouldn’t take action to protect the online privacy of c…
This time last year, Google was heavily pushing both Google+ and the interlaced service of Google Authorship. SEOs and marketers everywhere recommended that business owners create author profiles on Google+ to use Authorsh…
Much has been said in recent months about the final death of guest blogging for SEO, ever since Matt Cutts wrote a piece on his blog about how guest posts are dead. He since clarified that it’s the intent, not the method, that…
There are two competing views of black hat SEO online. The first is to avoid it at all costs; it will result in irreparable damage to your site and reputation as a webmaster. The second is that it’s perfectly acceptable to un…
Google Pigeon is the newest in a long line of algorithmic updates to the search engine, and it has small businesses in a frenzy. It is primarily of interest to businesses with local physical location; online-only businesses are…
Many people claim social media is excellent for businesses, but they take it as a given and go on to explain how to use it. Why is social media so excellent as a marketing tool? The Breadth of Social Audiences Business is a game of num…
Google Sitelinks are a strange, automated and entirely arcane aspect of search that has changed several times over the years, resulting in its variation from tiny one-line links to half-page jumbo links, all of which are seemi…
Tiered link building is among one of the most persistent and tenacious forms of gray/black hat SEO on the Internet. The core concept has been around for over a decade, and while it has had its ups and downs, it’s still potent…