Published July 14th in SEO by Dan Virgillito

Before we begin, I want to say two things.

Yes, sometimes upon switching to HTTPS/SSL security on your website, you will experience a drop in rankings.
Yes, you absolutely, 100% should implement SSL on at least part of your site.

I understand that a ranking drop can be bad. I also understand that not all sites absolutely need SSL for their site. However, if you have absolutely any reason for a user to input any personal information, including just an email opt-in form, you absolutely should be using SSL.
The Benefits of SSL
SSL has a lot of benefits for a website. For one thing, Google has been considering SSL to be a ranking factor since 2014. It’s been a minor factor – a site with good content will outrank a similar site with poor content and SSL – but it’s a very real boost if you have it implemented.

SSL also encrypts information sent to and from your website. It can only be read and understood by the people accessing your site directly. No one can initiate a man-in-the-middle attack. That old “don’t use the internet from Starbucks, anyone can snoop your traffic” concern is alleviated; if they were to intercept your traffic, all they would get…

Read our latest article
In 2011, Google introduced the Panda algorithm, changing the face of the Internet forever. Since then, businesses and websites have learned to focus on content as the foundation for any and all marketing. Everything relies on…
Search, marketing, content and social; marketing has many fields and many experts. It’s also constantly changing. Everything from Panda and Mobilegeddon to the slow shift away from Facebook and into messaging apps ha…
It’s never a good feeling to log in to check your Google Analytics one day and see your traffic dropping. It’s even worse when you see a downward trend and have no idea why it’s happening. There’s only so…
Long tail keywords have long been an important part of SEO, pretty much as long as keywords have existed in the first place. The idea is simple; single word and concept keywords are too short. They have too much competition, and no…
Mobilegeddon is the latest in a long line of Google’s major algorithm updates. As with any update, it has webmasters in a frenzy, working themselves up and worrying about the ranking of their site. Well-prepared webmast…
Mobilegeddon is the nickname of Google’s newest Earth-shattering megabomb, a piece of technology so widespread and damaging that no webmaster can go on without dealing with the consequences. Well, that’s what…
All that is good can be bad without moderation. Alcohol can inspire pleasant feelings, but causes issues in excess. Driving fast can be fun, but driving too fast can lead to deadly crashes. You need water and air to live, but drink…
Look, I get it. Website redesigns suck. They’re time consuming, they’re costly, and they can result in a drop in traffic if you alienate old users with a new design they don’t know how to use. Why bother with a r…
I wrote this eBook with business owners in mind. There is so much fluff out there on how to rank a business locally; Yelp and Google want to charge you thousands to get in front of local customers, and SEO agencies will charge you eve…
I’ve written a lot, on this and other sites, about ebooks. They’re powerful tools for numerous reasons, from the marketing perspective. You can share your insights, you can build a reputation, you use them to get a…