Published September 20th in SEO by Devesh Sharma

One of the biggest and most enduring search ranking factors is the link. Links have been important since the very dawn of search engines, and I can guarantee they will be important for as long as search engines exist. Links are the foundation of SEO, but they’ve changed a lot over the years.
In the very early dates, a link was a vote. That was pretty much all there was to it. A site with more links was a site with more votes, and it appeared higher in the search results. Obviously, this was very easy to abuse, and abused it was.
Since then, there has been an ongoing arms race between marketers on the dark side of the rules and the search engines themselves. One of the latest weapons in that race was Google’s Penguin algorithm, which helps assign values to links and penalizes sites that abuse them in a negative way.
The thing is, you don’t need to know any of this to learn how to analyze links. All you need to know is what makes a good link and what a bad link looks like.
What Makes a Good Link Good
There’s a lot that goes into the analysis of a given link. Every link that exists has to meet these criteria to be considered a good link. Good links are valuable; bad links are not. The worst…

Read our latest article
Conversion: the event whereby a visitor to your website becomes a paying customer, typically influenced by landing page copy, product quality, user reviews, brand trust and peer pressure. Rate: The frequency by which visito…
And so, history repeats itself.  Time and again, the pattern emerges.  Google makes a move, and the reaction is extreme.  Naysayers then crawl from the woodwork to present a more rational opinion, counter to t…
There are any number of reasons why a page might have multiple links to the same destination.  Perhaps a blog post and an advertisement both link to the same landing page.  Perhaps you just consider the page a good enou…
SEO is both complex and time consuming, which means there are hundreds or thousands of companies available who will happily charge you a fee to do it all for you.  Some of these companies are obvious scams, some will use blac…
Time and again, experienced webmasters will warn newbies away from black hat techniques.  They don’t work, they cause problems, Google will catch you sooner or later.  It’s all true.  Black hat…
The Nofollow attribute is a powerful SEO tool with some legitimate applications, but it’s often frequently misunderstood and misused.  How does it work and how should you use it properly? Google and Links as Votes…
Local SEO is rarely in the middle of the road.  Either your business maintains a monopoly and is largely uncontested, or there is incredibly fierce competition from all sites.  In either case, the end goal is to be ran…
Negative SEO is an interesting concept.  It’s been around in some form or another since 2007, but Google has only recently started acknowledging that it may be a problem.  Meanwhile, webmasters around the wo…
In most circumstances, a 404 error page on your site is bad thing.  It means a page didn’t load, a page moved without redirect or a page is broken in some way.  In some cases, it means a mistyped link is pointing to a…
In ages past, PageRank was one of the most important parts of Google’s search algorithm.  It was the core, the foundation, the center of the complex calculations that determined where in the ranks your page might fa…