I wrote this eBook with business owners in mind. There is so much fluff out there on how to rank a business locally; Yelp and Google want to charge you thousands to get in front of local customers, and SEO agencies will charge you eve…
I’ve written a lot, on this and other sites, about ebooks. They’re powerful tools for numerous reasons, from the marketing perspective. You can share your insights, you can build a reputation, you use them to get a…
There are many metrics you can use to judge a page. Google’s outdated, dying PageRank is one. Various backlink health checks are others. One of the most credible, these days, is the Moz-created Page Authority. How Page Au…
When it comes to SEO trackers, there’s a lot you need to watch out for, from features to price. How it’s used. Some rank checkers operate on an on-demand basis. That is, you can go to the service and run a one-time check…
As a blog owner, sometimes you want to take a day off and let someone else post on your blog. Guest blogging can do this very nicely, but you need to be careful; poor guest posts can hurt your SEO. When you’re reaching out to pot…
Panda is the gift that keeps on giving for SEOs. Those of us who are tasked with helping clients recover have an endless source of clients and income provided by Google’s quest for quality content. Unfortunately, it start…
Whether you are just really getting started with your social media marketing, or you want to expand your followers (as you always should be), one technique that can help is to steal the followers from your competition. If you are…
You have three options when you’re producing video, in terms of where you host it and post it. You can post it on YouTube. You can post it on not-YouTube. You can post it on your own site. A quick glance around the Internet show…
A lot of SEO ends up focusing on unique content.  Local SEO, specifically, focuses on unique content targeting a specific area.  This presents an interesting problem for local brands with multiple locations.&nbs…
Do you remember being a kid, growing up in a big creaky house, afraid to move the covers at night for fear that the monsters would get you?  The monster under the bed, the monster in the closet, the monster outside the window, t…